#Japan #Tokyo #DEA #Digital Entertainment Asset #PicTrée

Digital Entertainment Asset Wins Special Jury Award

Digital Entertainment Asset (DEA), headquartered in Minato, Tokyo, has made headlines by receiving the Special Jury Award at the Golden Pitch 2025 awards ceremony held on January 13, 2026. The award is a recognition of DEA's commitment to leveraging gaming and Web3 technology to tackle significant social challenges.

Award Details

• - Award Recipient: Digital Entertainment Asset

- Chairman: Naohito Yoshida
- President: Kozo Yamada

• - Award Name: Golden Pitch 2025 Special Jury Award
• - Date of Award: January 13, 2026
• - Ceremony Location: Tokyo, Japan (official venue hosted by the organizing committee)

The award speaks volumes about the company's innovative approach to integrating entertainment through gaming with meaningful societal contributions. One notable project, "PicTrée," engages citizens in a participatory game format that addresses crucial issues such as public infrastructure inspections and Japan's ongoing labor shortages.

Evaluation of the Award

DEA's unique business model, centered on social impact gaming, has garnered praise for promoting a seamless blend of entertainment and social good. The jury recognized the company's efforts to create new value in society through its gaming initiatives, emphasizing participatory contributions from individuals.

Comments from President Kozo Yamada

In response to this significant honor, President Kozo Yamada expressed his gratitude: "We are honored to receive the 'Golden Pitch 2025 Special Jury Award.' Since our inception, DEA has operated under the belief that people inherently want to contribute positively to society. Through fun and engaging experiences, we strive to facilitate actions that naturally connect individuals to solving social issues. This award is not just a commendation of our technology, but rather of our challenge to implement human participation in addressing societal needs."

Future Plans

Looking ahead, DEA plans to accelerate the social implementation of gamification in collaboration with businesses, government entities, and research institutions. This strategy emphasizes creating actionable frameworks that effectively address social challenges through engaging and enjoyable methods.

In conjunction with Japan's upcoming establishment of its local entity in January 2026, DEA will continue to operate under the name that gained them this award, "Digital Entertainment Asset Pte.Ltd."

Company Overview

Digital Entertainment Asset, founded in August 2018 in Singapore, focuses on constructing an economy centered around its unique cryptocurrency, DEP. The company operates games that tackle social issues, with PicTrée being a prime example of its participatory approach. As the company transitions to its new identity as Digital Entertainment Asset (DEA) in Japan, they remain dedicated to creating systems where people's fun experiences lead to valuable contributions to society. Additionally, the establishment of the "DEA Lab" aims to further evidence and implement social impact games through partnerships with governmental bodies, corporations, and research institutes.

Naohito Yoshida and Kozo Yamada bring decades of experience to the table, having previously founded and established multiple startup companies, produced hit games, and gained expertise in NFT gaming. This extensive background continues to steer the DEA team toward creating impactful solutions through the innovative use of gaming technologies.

For more information, visit our website at Digital Entertainment Asset.