#Japan #Tokyo #Asmark #Research Plus #Material

Introduction

Asmark, a prominent marketing research firm located in Shibuya, Tokyo, has recently announced its collaboration with Material, a strategic PR company based in Akasaka, Tokyo. Together, they have launched a new service called Research Plus, designed to assist businesses in formulating effective marketing strategies that extend well beyond mere research.

The Essence of Research Plus

Research Plus aims to bridge the gap between research and strategic execution. Leveraging Asmark's extensive experience, which includes over 6,400 annual research engagements, and Material's strengths in pre-research strategic hypothesis formulation and post-research strategic planning, this service offers a comprehensive approach to business marketing strategies.

Despite having access to vital consumer insights, many companies fail to effectively integrate research outcomes into their strategies, product development, and promotional planning. Research Plus addresses these challenges head-on by providing a service that ensures that the research findings are extensively utilized in strategic decision-making.

Common Challenges in Marketing

Companies often face several challenges in their marketing practices, such as:

• - Failing to fully leverage research results in strategy and product development.
• - Inadequate transformation of research-based strategies into tangible sales improvements.
• - Lack of clarity regarding the target audience, value proposition, and effective promotional strategies.

These issues largely stem from a disconnect between research and PR/marketing strategies, where valuable consumer insights from research are not translated into actionable plans.

Research Plus: Solution-Oriented Approach

Research Plus is a service that begins with the establishment of a strategic hypothesis tailored for customer preferences. From there, applicable research is conducted, ensuring that the results are immediately relevant to the strategies being developed. This process not only confirms the hypotheses but also eliminates unnecessary questions and ambiguous information, facilitating a more streamlined approach to marketing strategy.

Key Features of Research Plus

1. Integrated Support: Working collaboratively with Material, Research Plus provides consistent support, starting from hypothesis formulation, through research design and execution, to strategic planning.
2. Diverse Outputs: Research Plus offers a variety of outputs that are practical and helpful for businesses, including:
- Target analysis
- Concept development
- Communication strategy formulation
- Customer Journey mapping
- KPI design
These outputs enable companies to clarify their strategic approach to WHO, WHAT, and HOW effectively, tailored to meet specific challenges and objectives.
3. Comprehensive Assistance: The service provides a one-stop solution, tapping into the collective expertise of both Asmark and Material. From hypothesis construction and analysis through to strategic planning and execution support, Research Plus ensures businesses have robust marketing strategies in place.

Implementation Flow

The process of utilizing Research Plus is structured and systematic. From the initial construction of strategic hypotheses to the final reporting and communication strategy development, each phase is designed to maximize the effectiveness of the marketing strategies being implemented.

Example Outputs

• - Strategic Hypothesis (Learning Plan)
• - Research Report
• - Communication Strategy Development

Conclusion

Asmark is committed to continually developing new services that meet customer needs in the sphere of research and marketing strategy. With Research Plus, companies can expect a more cohesive and integrated approach to marketing strategy development, ensuring that research leads to actionable insights that drive business success.

For more details about Research Plus, please visit the Research Plus Service Page.