Dive into the World of Autumn Flavors with Bear-kun
The excitement of the autumn season is fast approaching, and Apaman Network Inc., a leading rental housing brokerage firm in Japan, is set to launch its 13th annual AR (Augmented Reality) Photo Contest featuring its beloved character, Bear-kun. The contest, themed around the deliciousness of autumn, kicks off on September 9, 2025, at 10:00 AM, and participants are invited to capture unique moments with their favorite seasonal ingredients alongside Bear-kun.
A Celebration of Autumn's Bounty
This year, the contest centers around the rich flavors of fall, showcasing seasonal ingredients such as
mackerel,
bonito,
salmon,
pumpkin,
sweet potatoes, and
chestnuts. The aim is to capture the quintessential essence of autumn in a photograph that includes Bear-kun. Each submission should celebrate the spirit of the season and the bounty it brings, encouraging creative expression from participants of all ages.

Image: A tempting plate of mushroom-flavored rice, a perfect fit for this photo contest.
The contest emphasizes inclusivity, inviting everyone to join in the fun and post their original photos on social media. The various submissions can highlight traditional fall foods or innovative culinary creations that epitomize the autumn vibe.
How to Participate
Joining the contest is simple!
1. Scan the QR code with your smartphone to launch Bear-kun's AR experience through a dedicated website (no app required).
2. Capture a photo of Bear-kun enjoying the autumn flavors with you!
3. Share your creation on Instagram or X (formerly Twitter) with the hashtag
#Bear-kunARExperience. Remember to set your account to public; private accounts will not be considered for the contest.
The submission window for entries is from
September 9, 2025 (10:00 AM) to
September 15, 2025 (9:30 AM). The winning entries will be announced on
September 16, 2025, via direct message on the respective social media platforms.
Exciting Prizes Await!
Entrants have a chance to win great prizes, with three top entries receiving the
Bear-kun Thank You Award, which includes:
- - Grand Prize: A delightful candy assortment worth 3,000 JPY.
- - Two Runners-Up: Each will receive a Starbucks digital gift card worth 500 JPY.
All winning photographs will be showcased on Bear-kun's special website on
September 17, 2025. This exposure not only celebrates the winners' creativity but also encourages participation from fans and followers.
Discover Bear-kun's World
The excitement doesn't end with just the contest! Apaman aims to create a vibrant community around