Unique Nemuri Neko Brings Good Fortune Starting September 29, 2025!

Introducing the Unique Nemuri Neko

In a remarkable twist on the traditional Japanese lucky cat, a new version called "Nemuri Neko" will be launched on September 29, 2025, coinciding with the day specifically dedicated to these iconic talismans. Produced by Beniyah, based in Chiyoda-ku, Tokyo, this unique cat is set to be a game-changer in the world of charm and aesthetic design.

Seto, a city renowned for its pottery, is the proud birthplace of this new lucky cat. While traditional Maneki-neko figures are often depicted in more subdued, gentle shapes, the Nemuri Neko distinguishes itself with an impressively muscular physique. With its bulging arms, powerful legs, and an intense expression, the Nemuri Neko embodies a champion's spirit, ready to attract a plethora of good fortune.

The Design and Symbolism

The Nemuri Neko’s design channels a wrestler’s strength, symbolizing the ability to draw in abundant blessings. It’s said, when placed correctly, this dynamic feline will usher in prosperity and happiness. Notably:

- Right Paw Raised: This position is believed to attract both monetary and general good fortune.
- Color: Emphasizing traditional charms, the cat comes in white or a tri-color pattern, both signifying good fortune and commercial success.

With its eye-catching design, the Nemuri Neko makes for a stunning display piece in various settings, including entryways, office receptions, or retail fronts. Placing one near your door invites fortune when you leave and welcomes you back with positive energy. In an office, its striking appearance is sure to be a conversation starter!

Product Overview

- Product Name: Nemuri Neko
- Price: 6,930 JPY (inc. tax)
- Model Number: VBIZ001-WH
- Size: Approx. 100mm wide × 100mm deep × 135mm high (without cushion)
- Cushion Size: Approx. 11mm wide × 11mm deep × 15mm high
- Weight: Approx. 210g (main body only)
- Material: Porcelain
- Country of Origin: Japan (Seto, Aichi Prefecture)

Due to the characteristics of porcelain, variations in weight and size may occur due to differences in thickness of the clay and firing processes. Additionally, prices, designs, and specifications are subject to change without notice.

Sales Information

Retailers interested in wholesale inquiries can contact Output Life Co., Ltd. for more details.

- OUTPUT LIFE Brand Site: outputlife.co.jp

Furthermore, Beniyah's lifestyle shop, "plywood," will also begin sales across various online marketplaces like Rakuten, Yahoo Shopping, and Amazon starting September 29.

Upcoming Exhibit

The Nemuri Neko will be featured at the 100th Tokyo International Gift Show Autumn 2025, held from September 3 to 5, where Beniyah will showcase the OUTPUT LIFE brand.

- Exhibition name: Tokyo International Gift Show Autumn 2025
- Booth Number: West 1-T05-13
- Venue: Tokyo Big Sight
- Organizer: Business Guide Co., Ltd.

Mark your calendars for this exciting launch, and get ready to welcome the power of the Nemuri Neko into your home or office!