Exciting New Openings at Atre Ebisu: A Culinary and Fashion Destination

New Openings at Atre Ebisu

On October 10, 2025, the renowned JUN Group is set to unveil an exciting new floor at Atre Ebisu West Building, introducing not only its historic apparel brands but also a delightful new dining experience: SALON BAKE & TEA. This opening marks a significant moment for both fashion enthusiasts and food lovers alike.

The new dining venue, SALON BAKE & TEA, aims to satisfy the seemingly contradictory desires of wanting to be healthy yet indulge in delicious treats. Their guilt-free menu, which minimizes white sugar and heavy cream, offers patrons a unique blend of taste and wellness. This location is the second in Tokyo, following the successful inaugural opening at NEWoMan Shinjuku. Here at Atre Ebisu, guests will experience a culinary adventure centered around seasonal ingredients. From exquisite parfaits to afternoon tea set courses, every dish is an artistic creation, crafted in a lively open kitchen environment.

Additionally, the restaurant provides a captivating atmosphere that merges culinary delight with aesthetic pleasure, featuring collaborations with Italy’s esteemed porcelain brand, GINORI 1735. Diners can find menus harmonizing seasonal Japanese dishes with extraordinary tableware, creating a dining experience that is both beautiful and memorable.

ROPE' Brand Launch

Alongside SALON BAKE & TEA, the established clothing brand ROPE' will also be making a splash with the release of exclusive items developed in collaboration with Parisian brand IKORRE PARIS. These items will be available starting from the grand opening on October 10. Furthermore, a personal styling event will take place on the opening weekend, giving fashion lovers a chance to discover specially curated styles alongside vintage jewelry and accessories that embody ROPE's signature sophistication.

Introducing ADAM ET ROPE'

Another leading brand, ADAM ET ROPE', will begin showcasing the latest collection from the up-and-coming designer Ryota Murakami and his brand, pillings. Selected as a semi-finalist in the prestigious 2025 LVMH Young Fashion Designer Prize, pillings is garnering international attention. Starting October 8, ADAM ET ROPE' will feature a special buying lineup of the autumn/winter 2025 collection from pillings, available at their Atre Ebisu store.

Special Offerings at SALON adam et rope'

Recognizing the diverse interests of its clientele, SALON adam et rope' will also be participating in the opening with exciting offerings, including a pre-release of exclusive grocery totes and charm pouches in collaboration with L.L.Bean. Moreover, the jeweler CYHAN will host a pop-up shop featuring unique, one-of-a-kind rings crafted from natural stones and special colors. Additionally, a newly launched cashmere brand Y YO_cashmere will unveil its latest collection, benefiting from the vibrant atmosphere of the new space.

Conclusion

The opening of SALON BAKE & TEA and the combined offerings of ROPE', ADAM ET ROPE', and SALON adam et rope' at Atre Ebisu promises a luxurious experience filled with culinary pleasures and fashion finesse. It is a unique venue where leisurely shopping pairs seamlessly with delightful dining experiences, encapsulating the essence of turning ordinary moments into extraordinary journeys.

For more information about exclusive menus and more, visit the respective brand news pages linked: