#USA #Oklahoma City #cannabis banking #Prism Bank #Delene Gilbert

Delene Gilbert Speaks on Cannabis Banking at Financial Brand Forum 2025

Delene Gilbert, the Vice President and Director of Cannabis Banking at Prism Bank, recently took the stage at the prestigious Financial Brand Forum 2025 held in Las Vegas. This event is recognized as a significant platform for senior executives in the retail banking sector. Gilbert’s participation underscores her extensive knowledge and experience in the rapidly evolving field of cannabis banking, which is becoming increasingly important as more financial institutions look to serve this burgeoning market.

Importance of the Financial Brand Forum

The Financial Brand Forum is lauded as a key event where leaders in banking gather to discuss strategies, share insights, and explore innovative solutions to some of the industry’s biggest challenges. It's noteworthy that approximately 85% of the attendees are at the VP level or above, indicating the relevance and seniority of the discussions being held. The Forum fosters an environment for networking, collaboration, and learning, positioning itself as a must-attend event for those serious about advancing in retail banking.

Insights from Delene Gilbert

In a dynamic 45-minute session, Gilbert shared her insights into the complex intersection of compliance, technology, operational risk, and growth within the cannabis banking landscape. Her presentation not only highlighted the challenges but also pointed out the immense opportunities that exist for financial institutions willing to navigate this regulatory maze.

Reflecting on her experience at the Forum, Gilbert expressed, "It was an incredible honor and privilege to speak at the 2025 Financial Brand Forum in Las Vegas. I hope those who attended my session gained valuable insights just as I did from the exceptional lineup of speakers. As the cannabis industry continues to expand, understanding both the opportunities and the challenges of serving this sector is critical for financial institutions."

This statement emphasizes the need for banks to be well-prepared for the future and to adopt a comprehensive approach that includes compliance and strategic growth in the cannabis market.

The Role of Prism Bank in Cannabis Banking

Prism Bank is at the forefront of providing innovative financial solutions tailored for businesses in the cannabis industry. Operating under a community-focused model, the bank aims to deliver compliant and scalable services that meet the needs of businesses navigating intricate regulatory requirements. This commitment to cannabis banking reflects Prism Bank’s broader mission of relationship-driven service and economic support within the community.

As the cannabis market evolves, so too does the necessity for financial institutions to adapt their strategies to capitalize on the sector's growth. Prism Bank's leadership in cannabis banking not only reinforces its innovative capacities but also demonstrates a proactive approach to addressing the unique financial needs of cannabis-related businesses.

Looking Ahead

The insights shared by Delene Gilbert at the Financial Brand Forum spotlight the essential steps banks must take to effectively serve the cannabis sector. Her contributions to the conversation around cannabis banking are indicative of the shifting dynamics within the financial industry, where flexibility, understanding, and innovation will be crucial for long-term success.

As more financial entities venture into cannabis banking, Prism Bank’s leadership and commitment to operational excellence will likely guide many in navigating this challenging but promising terrain. For more information about Prism Bank and its services, you can visit their official website at prism.bank.