RAINBOWCO's GENMA Brand Upgrade Achieves Global Recognition and Major Contracts

RAINBOWCO's Strategic Upgrade of the GENMA Brand

In a remarkable turn of events, RAINBOWCO, a frontrunner in the high-end equipment manufacturing sector, recently disclosed the latest developments for its GENMA brand. This announcement coincides with the success of GENMA's strategic upgrade initiated in September 2025. Over a short span of less than a year, the brand has experienced tremendous growth in its terminal container crane sector, receiving multiple substantial orders and acclaim on the international stage for its cutting-edge GENSMART automation technology.

Major Contracts Across Diverse Markets

GENMA's competitiveness has been a game-changer, allowing the company to clinch several landmark agreements. Notably, GENMA secured a substantial single order comprising 50 rubber-tyred gantry cranes (RTGs) from a port in Morocco, marking a record achievement for the company in the African region. Additionally, package orders for ship-to-shore (STS) cranes and rail-mounted gantry (RMG) cranes from the Netherlands, alongside similar orders from India, represent significant breakthroughs in both the prestigious European market and the burgeoning South Asian market.

A standout of these achievements includes GENMA's agreement to provide the world's largest RTG – a set of 1 over 7 and 10+1 automated RTGs. This monumental order demonstrates the overwhelming confidence that leading terminal operators have in GENMA's crane and automation capabilities, thus solidifying the brand's strong foothold in the market.

GENSMART Automation: A Technological Marvel

The GENSMART automation platform serves as the backbone of GENMA's offerings. It comprises advanced solutions such as AutoRTG, AutoRMG, AutoSTS, and sophisticated equipment control systems. This platform integrates cutting-edge technologies, including multi-modal sensor data fusion, cross-system data interoperability, and AI-powered coordinated dispatching, along with digital twin management. Notably, GENMA's fully automated external truck handling technology stands at the forefront of innovation within the industry.

As of now, GENMA has successfully delivered and contracted orders exceeding 100 units of automated cranes and retrofit projects, showcasing its proven performance across world-class container terminals.

Commitment to Growth and Innovation

CEO of RAINBOWCO, Martin Wu, expressed his optimism regarding GENMA's performance and future prospects, saying, “GENMA's accomplishments in various global markets are the most direct acknowledgment of our robust technical expertise and brand value. We are determined to continue expanding our global manufacturing and service network, delivering increasingly efficient and intelligent solutions for our clients.”

About RAINBOWCO: A Leader in High-End Manufacturing

RAINBOWCO is recognized globally as a leader in high-end equipment manufacturing, boasting five major production facilities and a workforce exceeding 3,900 employees. The company operates 29 service centers across 24 countries, reinforcing its position in the market. Through its GENMA brand, RAINBOWCO stands as a premier provider of lifting and handling solutions. Beyond terminal container cranes and automation innovations, GENMA's offerings extend to shipyards, storage environments, offshore engineering, bulk material handling, and high-efficiency multifunctional material handlers.

To learn more about GENMA's groundbreaking solutions, visit GENMA Solutions.