#United States #New York #AI Strategy #partnerships #Netcore Cloud

Netcore Cloud Amplifies Leadership in North America with Key Appointments

In a strategic move aimed at bolstering its leadership position in the North American marketplace, Netcore Cloud, a prominent global player in AI-driven marketing and customer engagement solutions, has announced two noteworthy appointments. Former Gartner analyst Vassil Mladjov has joined the team as Senior Vice President of AI Strategy, while Erin Ritz, who brings extensive experience from Validity Inc. and Salesforce.org, steps in as Director of ISV Alliances for North America.

The company's focus is to empower marketers by enabling them to plan, execute, and optimize cross-channel engagement using advanced AI capabilities. With these two key hires, Netcore aims to solidify its status as a leader in the burgeoning field of autonomous, AI-powered marketing.

"Our vision is to create a revolutionary Agentic Marketing Platform that allows marketers to operate with minimal manual intervention," stated Pratik Bhadra, CEO of Netcore Cloud North America. "With Vassil's expertise in AI strategy and Erin's background in cultivating partner ecosystems, we are poised to take significant steps towards achieving this goal."

The Vision for Autonomous Marketing

Mladjov's responsibilities as SVP of AI Strategy will revolve around guiding Netcore's global AI roadmap, with a distinct focus on personalizing marketing strategies and enhancing customer interactions at scale. His experience in building intelligent systems that yield real business results is invaluable, particularly in this age where timely and meaningful engagements are paramount for brands seeking to stand out.

Mladjov expressed his enthusiasm, saying, "Netcore is not merely participating in the Agentic AI revolution; it is set to lead it. The aim is to build an AI-native platform that intricately integrates intelligent agents into core marketing executions - a bold initiative that is both necessary and attainable."

Erin Ritz, in her newly minted role as Director of ISV Alliances, will concentrate on expanding Netcore's network of Independent Software Vendors (ISVs) across North America. Her insights into partner strategy will be pivotal for establishing scalable integrations that enhance Netcore’s standing within the marketing technology landscape.

Ritz highlighted the opportunity in the North American market, asserting, "This region is prime for API-first, plug-and-play marketing technology solutions, and Netcore has a unique advantage to deliver such innovations. My goal is to cultivate a partner ecosystem that facilitates a seamless integration into the marketing workflow, fostering quicker adoption and driving outcome-focused growth."

Commitment to AI-Driven Marketing Solutions

These appointments reflect Netcore Cloud’s emphasis on delivering on its promise of agentic marketing, where AI transitions from a mere accessory to the core agent influencing real-time, autonomous brand experiences across channels such as email, mobile, and web.

Netcore Cloud is recognized for empowering marketers through its comprehensive Customer Engagement and Experience Suite, which leverages AI to foster personalized and omnichannel customer interactions. Serving over 6,500 brands in diverse sectors including e-commerce, retail, and financial services, Netcore’s reputation is further solidified by industry recognitions, such as being named a leader in the 2025 Gartner Magic Quadrant for Search and Product Discovery.

With these strategic moves and a clear vision for the future, Netcore Cloud is setting the stage for a new era of marketing innovation — one that prioritizes efficiency, personalization, and scalable outcomes powered by advanced AI technologies.

Conclusion

As Netcore Cloud continues to expand its footprint in the U.S. and beyond, the contributions of Vassil Mladjov and Erin Ritz will be critical in navigating the complexities of today's marketing landscape, ensuring that brands can rapidly adapt and thrive in a data-driven world. For more information about Netcore Cloud and their innovative solutions, visit netcorecloud.com.