Nexthink Unveils AI Drive: A New Tool to Visualize AI Investment Effectiveness

Nexthink Introduces AI Drive for Enhanced AI Investment Insights

Nexthink, a global leader in Digital Employee Experience (DEX) management software, announced on September 17, 2025, the launch of AI Drive within the Nexthink Infinity platform. This innovative tool aims to address growing concerns regarding the effectiveness of AI investments within organizations, providing insights and guidance to measure and visualize these investments.

Research indicates that organizations are increasingly anxious about maximizing their returns on AI investments. According to a report by the Massachusetts Institute of Technology (MIT) titled, "State of AI in Business 2025," an alarming 95% of AI pilot projects fail to achieve improved ROI.

Further insight from a Nexthink survey revealed that 90% of IT leaders in Japan acknowledged that neglecting AI investments would cause their companies to lag behind competitors. However, 70% admitted to struggling with measuring the effectiveness of their AI investments—significantly higher than the global average of 46%. The survey also estimated that only 43% of employees possess sufficient digital skills to adapt to new technologies.

In responding to these challenges, Takashi Hagino, President of Nexthink Japan, emphasized, "Companies have made substantial investments, yet licenses remain underutilized, productivity stagnant, and employees rely on shadow tools. Consequently, management is left without answers to critical questions surrounding how employees utilize AI, where time is saved, where errors can be minimized, and how ROI manifests."

AI Drive has been designed to resolve these issues. Integrated into the Nexthink Infinity platform, AI Drive provides visibility into the usage of all AI tools, from approved applications like Microsoft Copilot to shadow tools accessed via web browsers. This enables enterprises to discern not only who is using AI tools but also whether that usage translates into tangible productivity improvements. Additionally, by offering real-time guidance to employees, Nexthink AI Drive can turn AI utilization into measurable outcomes, reduced time, minimized errors, and automated processes.

Key Features of AI Drive

1. Visibility: Gain a comprehensive understanding of AI utilization, illuminates previously hidden areas, and facilitates governance, compliance, and sound investment decisions.
2. Usage: Highlight success stories of top performers and validate value-generating use cases to inform effective adoption strategies.
3. Guidance: Support employees in confidently using AI tools and expand lessons learned from early successes across the organization.
4. Measurement: Provide dashboards for executives to convert AI activities into ROI, adding necessary context for business decisions through benchmarking comparative analyses.

Hagino remarked, "This is not about slowing down AI's progression, but making it sustainable. Organizations that can measure and guide their AI paths will not only endure change but will also spearhead the next era of transformation. To achieve this, it's vital to monitor the usage of AI tools across the entire organization, enabling employees to harness AI confidently and accurately while allowing leadership to visualize outcomes and productivity on a large scale."

Starting October 30, AI Drive will be available to all customers utilizing Nexthink’s Workplace Experience at no additional cost. For those interested in learning more, Nexthink invites you to participate in the Nexthink Experience events in London (September 30 - October 1) and Boston (October 13 - 14).

About Nexthink
Nexthink is the leader in digital employee experience management software. The company provides unprecedented insights to IT leaders, empowering them to identify, diagnose, and fix issues at scale before employees even notice problems arise. As the first solution to enable IT's evolution from reactive problem-solving to proactive optimization, Nexthink assists over 1,200 customers in delivering better digital experiences to more than 15 million employees worldwide. With headquarters in Lausanne, Switzerland, and Boston, Massachusetts, Nexthink remains at the forefront of DEX management.

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