#Japan #Tokyo #shared #CRAFT TEA #Oolong High

A New Era of Tea Cocktails: The Original Oolong High

CRAFT TEA, a company based in Shizuoka Prefecture, Japan, is set to launch an exciting new cocktail called the Original Oolong High. This innovative drink will be available starting April 15 at shared, a drink stand located in the food hall at Tokyo Midtown Yaesu. Priced at 660 yen (tax included), this drink promises to redefine how we enjoy Japanese tea, making it an accessible part of your day.

What Makes the Original Oolong High Unique?

The Original Oolong High is a product of CRAFT TEA's dedication to exploring the possibilities of tea-based cocktails. Using a unique double extraction method that combines high-quality domestic tea leaves with distilled spirits, this cocktail is unlike anything seen before. Here are the key features that set it apart:

1. Premium Oolong Tea: Made using Tenyru Tsuyuhikari, a rare variety of Oolong tea from Shizuoka, renowned for its rich flavor and delicate aroma. This tea serves as the foundation of the drink, providing depth and character.

2. Cold Brew Extraction: The tea leaves are carefully cold brewed with low-temperature water, a method that allows for the gradual extraction of flavors. This technique minimizes bitterness and astringency, resulting in a clear tea liquid that emphasizes natural sweetness and umami.

3. Alcohol Infusion: The cold-brewed tea leaves are then infused in gin, a process that extracts the aromatic compounds of the tea into the spirit, yielding a smoother flavor profile that softens the typical sharpness of gin.

4. Aromatic Flavor Profile: The final product showcases a robust aroma of Oolong tea, complemented by a rich, flavorful depth. The resultant cocktail harmonizes the freshness of tea with the botanical notes of gin, providing a uniquely pleasurable experience.

5. Consistent Availability: Unlike seasonal drinks, the Original Oolong High will be a permanent menu item, making it available throughout the day—perfect for a refreshing drink during lunch or a relaxing sip after work.

The Atmosphere of Shared at Tokyo Midtown Yaesu

At shared, visitors can take advantage of a mobile ordering system that allows them to enjoy a variety of impressive drinks in a casual stand format. With the introduction of the Original Oolong High, this venue will offer a new taste sensation that is sure to impress both business professionals and tourists alike. It’s an exciting option for tea enthusiasts as well as those who typically enjoy Oolong highballs or cocktails, promising a fresh experience.

Supporting Restaurants in Developing Original Tea Cocktails

In addition to their own product line, CRAFT TEA is actively involved in helping restaurants create their own unique “tea highball” menus. From selecting the right Japanese tea to advising on extraction methods and combinations with alcohol, CRAFT TEA offers its expertise to support each establishment’s concepts. With a growing interest in tea-based creative drinks, restaurants can leverage original tea highballs to differentiate themselves and attract new customers. CRAFT TEA has already collaborated with several food service companies to develop tea highball offerings effectively.

Explore Craft Tea’s Offerings

Over 150 restaurants across Japan have adopted CRAFT TEA’s tea highball creations. The company provides easy-to-use tea bag options, ensuring that establishments can effortlessly add these drinks to their menus. Promotional materials such as glasses and menu POPs are also available. Restaurants seeking to introduce new menu items or promotions are encouraged to reach out for support.

Store Information

• - Store Name: shared
• - Location: 2-2-1 Yaesu, Chuo City, Tokyo 104-0028, Japan, 2F Yae Public
• - Operator: Favy
• - Store URL: shared Tokyo

About CRAFT TEA

• - Company Name: CRAFT TEA Inc.
• - Headquarters: Kawanehon-cho, Shizuoka, Japan
• - CEO: Kenji Shintani
• - Business Activities: Managing the Japanese tea brand CRAFT TEA, developing and selling tea highball concepts, and manufacturing and selling tea souvenirs under the brand Chabacco.
• - Established: December 24, 2020
• - Website: CRAFT TEA.

With the anticipated launch of the Original Oolong High, CRAFT TEA is poised to be at the forefront of a tea cocktail revolution, showcasing the versatility of Japanese tea to a broader audience.