#United States #Houston #Healthcare Marketing #HIPAA-compliant #Ours Privacy

Ours Privacy Secures $15 Million Series A Funding

In today’s rapidly changing healthcare landscape, maintaining patient privacy while executing effective marketing strategies has become a significant challenge. Ours Privacy, a Houston-based company, is stepping up to address these concerns by offering a robust, patient-compliant data platform for healthcare marketers. Recently, the company announced it successfully raised $15 million in a Series A funding round, a move poised to substantially enhance its capabilities as a leading privacy-first growth marketing and data infrastructure platform.

This funding round was notably led by Lightbank and Health Velocity Capital, with support from various previous investors such as Rock Health, Lakehouse, TMV, and several others. The capital influx will enable Ours Privacy to continue developing innovative tools that empower healthcare marketers to execute high-impact campaigns while taking patient privacy seriously.

For years, healthcare marketers have often borrowed strategies from e-commerce and general consumer technology sectors. However, this trend faced glaring scrutiny following regulatory changes in 2022, particularly when the Office for Civil Rights (OCR) made clear that sharing protected health information with tracking vendors, without signed Business Associate Agreements, could lead to significant penalties under HIPAA regulations. With nearly half of U.S. states enacting their privacy laws, healthcare marketers faced tough choices that compromised growth for compliance.

In light of these challenges, Ours Privacy has developed a unique approach that prioritizes privacy from the get-go. Their platform integrates data from a multitude of sources employing server-side tracking techniques. This allows healthcare marketers to selectively filter out sensitive information before it can reach any ad platforms or analytical tools, promoting compliance without sacrificing the effectiveness of marketing initiatives.

Co-founder and Chief Revenue Officer Adam Putterman believes that building with a privacy-first perspective is essential. He states, "The future of healthcare marketing is privacy-first. Putting privacy first makes marketing not only safer but better."

The genesis of Ours Privacy can be traced back to the personal struggles of its founders—Jessica Holton, Adam Putterman, and Tyler Zey—who initially endeavored to find legitimate marketing and analytics solutions for their previous telehealth venture, Ours Wellness. Their inability to find compliant options prompted them to create their proprietary customer data platform (CDP). What started as a practical solution has evolved into a comprehensive privacy-first growth marketing toolkit.

The platform stands out by eliminating the complexities and risks associated with fragmented marketing stacks that many healthcare organizations have relied upon. Instead of juggling multiple tools, Ours Privacy creates an all-in-one solution, ensuring that compliance and effective marketing efforts can go hand in hand. This approach not only fosters greater efficiency but also instills confidence among its users.

Healthcare organizations served by Ours Privacy range from sizeable healthcare corporations to emerging digital health startups, emphasizing the platform's adaptability. Malachi Mack, director of marketing and communications at Oceans Healthcare, notes, "Ours Privacy understands healthcare marketers because they are healthcare marketers. Their platform gives our team greater confidence in how we measure and improve the digital experience."

Investors have taken notice of these positive transformations, with Eric Ong of Lightbank expressing, "Ours Privacy built a growth stack that rivals anything else on the market, all in one place. It’s quickly becoming the backbone of the modern healthcare marketer's tech stack."

According to Saurabh Bhansali, co-founder of Health Velocity Capital, the challenges unique to healthcare marketing necessitate a solution like Ours Privacy’s platform, designed specifically with these considerations in mind from day one.

The Series A funding will allow Ours Privacy to expand its offerings, enabling even deeper integration of enterprise-level systems for healthcare organizations. Jessica Holton remarks, "We've built the infrastructure that makes prioritizing patient privacy and driving meaningful growth possible. This funding will help us extend our vision to more organizations across the industry."

As the healthcare sector continues to navigate stringent data protection regulations, platforms like Ours Privacy offer much-needed solutions that help foster both compliance and impactful marketing strategies, paving the way for a safer and more effective healthcare marketing future.