#Japan #Tokyo #DDR #Divorce Support #Himemama

Introduction

In a significant step towards supporting women in Japan, DDR Inc., based in Minato, Tokyo, has announced a new partnership with the renowned mother community, Himemama. The formal agreement lays the groundwork for a collaboration that aims to provide comprehensive assistance to women navigating the challenges of divorce. As divorce rates in Japan continue to rise, the need for practical and accessible support has never been greater, making this partnership all the more timely.

The Context of Collaboration

Japan experiences approximately 180,000 divorces annually, which leads to significant economic and emotional pressures on women. According to a report by the Ministry of Health, Labour and Welfare, almost half of single-mother households fall into poverty, a troubling statistic for an advanced nation. Through Himemama, over 5,000 members actively share their real-life concerns related to marriage, parenting, and divorce. However, a notable gap exists in the provision of legal and psychological support, often leaving women feeling isolated and unsure of where to turn for help.

Objectives of the Partnership

The key goal of this partnership is to connect the voices and needs of these 5,000 mothers with DDR's innovative web service, 'Divorce Yobo,' which involves collaboration with legal professionals, psychologists, and divorce counselors. The initiative aims not only to provide information but also to assist women through every stage of the divorce process, from awareness and consultation to preventing divorce or taking new steps forward in their lives. By streamlining the services offered, this partnership seeks to deliver resources that truly meet women’s needs, allowing them to feel supported and empowered.

Details of the Collaboration

1. Creation of a Specialized Page on the Yobo App
A dedicated consultation page for Himemama members will be launched within the Yobo app, providing tailored information and easy access to Divorce Yobo services.

2. Joint Seminars and Events
Together, DDR and Himemama will host events, both online and offline, focusing on themes like improving marital life and preparing for divorce. These events will aim to provide valuable resources, emotional support, and empowerment.

3. Co-publishing Expert Columns
Articles covering topics related to parenting, marriage, and divorce will be shared through the Yobo app and Himemama's media platforms, ensuring that practical information is readily available for all who seek it.

4. Surveys and Feedback from Members
Regular surveys will be conducted among Himemama members to gather insights and direct improvements in both services, further enhancing the support structure.

Remarks from Himemama Leadership

Aika Sakagami, the representative of Himemama, emphasizes the importance of creating environments where women can make their own choices at crucial life junctures. She expresses her hope that this initiative goes beyond mere information sharing, actively providing specific support to help women feel proud of their life decisions, whether they involve marriage or divorce.

DDR's Perspective

Ryuuta Matoba, the CEO of DDR, sheds light on the reality that many women face during divorce as a new beginning in their life, often feeling overwhelmed by legal and psychological burdens. Through the collaboration with Himemama, DDR aims to establish a holistic support system that encompasses both legal and emotional assistance, helping women transition confidently to the next phase of their lives.

About Himemama

Founded in July 2008, Himemama operates as a community for mothers, with over 5,500 members and branches in major cities and even internationally, such as London and Vancouver. The organization focuses on bringing mothers together through seminars, parties, and various community events, with the mission of empowering women across different stages of motherhood.

About DDR Inc.

Established in November 2024, DDR offers a smartphone mediation platform through its service, 'Wakai,' which allows for streamlined conflict resolution. The company also supports legal processes and marketing services, making it a robust resource for individuals seeking assistance during challenging times.

Final Thoughts

This collaboration stands as a vital step towards acknowledging and addressing the challenges faced by women in today's society, particularly concerning family dynamics and divorce. By combining the expertise of both companies, they pave the way for a more supportive environment where women can thrive, no matter their circumstances.