#United States #New York City #SWRL #Makgeolli #Hard Seltzer

A Fizzy Revolution: SWRL's Makgeolli Seltzer Takes Center Stage

In an exciting development in the world of beverages, SWRL has introduced the first-ever Makgeolli seltzer in the U.S. This innovative drink blends the age-old Korean tradition of rice wine with the contemporary appeal of hard seltzer. With an alcohol volume of 3.7%, it is not only low in calories—just 89 per can—but also completely devoid of sugar, making it a guilt-free choice for consumers who are increasingly health-conscious.

What is Makgeolli?

Makgeolli has been a cherished part of Korean culture for centuries, known for its unique cloudy appearance and its rich, creamy texture. Traditionally, it is made from fermented rice, which gives it a distinct mouthfeel and character that sets it apart from standard seltzers that tend to be transparent and lacking in depth. SWRL aims to preserve this authenticity while providing a modern twist that appeals to new age drinkers.

The Swirl Ritual

One standout feature of SWRL’s seltzer is the signature “swirl-to-sip” ritual, which enhances the drinking experience. When you swirl the can, rice sediment blends into the liquid, transforming it into a delicately fizzy drink with a silky texture. This approach not only distinguishes it from typical hard seltzers but also introduces a playful, engaging drinking method that invites consumers to take part in the process.

Flavor Profile

SWRL promises a diversity of flavors without sacrificing the complexity and integrity that Makgeolli brings. Here’s what can be expected across their range:

• - Original: A rice-forward base that exhibits natural sweetness and finishes with a smooth, creamy sensation.
• - Yuzu Pine Needles: This variation opens with zesty citrus notes complemented by a crisp herbal touch, concluding with a pleasant pine finish.
• - Earl Grey: With hints of bergamot, this option adds a sophisticated tea-like aspect to the drink, creating a nuanced complexity.
• - Mixed Cherries: Juicy and tart, this blend balances the fruitiness with a mellow rice flavor, avoiding overwhelming sweetness.

Health-Conscious Indulgence

SWRL's offering is not just innovative in flavor but also aligns with growing consumer trends towards healthier yet flavorful options. Being gluten-free and vegan, the seltzer caters to a wide demographic, ensuring that individuals with various dietary restrictions can enjoy its refreshing qualities.

“It’s critical for us to show that a lighter drink doesn’t have to lack presence or flavor,” said Inji Kim, founder of SWRL. “Our goal was to craft a drink that provides texture and personality, capturing the essence of what hard seltzer has been missing.”

Availability and Future Plans

Currently, SWRL is accessible via selected retailers within New York City and online shipping is available to 40 states through their website, sipswrl.com. The brand is set to expand its portfolio in 2026 by introducing a non-alcoholic line, aiming to reach audiences who choose mindful consumption while still desiring that distinct cloudy Makgeolli experience.

With accolades such as the Red Dot Design Award in Brands Communication Design 2025, SWRL is not only breaking into the beverage market but also establishing a new genre that merges tradition with contemporary needs. This launch promises to be a game-changer in seltzer offerings, enticing drinkers to explore beyond conventional experience. Whether you’re a seasoned Makgeolli aficionado or a curious newcomer, SWRL’s Makgeolli seltzer is poised to delight palates while catering to health-conscious lifestyles.