Green Peppers Added
2025-04-17 07:01:17

New Addition of Green Peppers to the Visibility Initiative of the MAFF

The Ministry of Agriculture, Forestry and Fisheries (MAFF) in Japan is continually pushing forward with its initiative to enhance the visibility of environmental impact reduction efforts in agriculture. Recently, they have included green peppers to the list of products that fall under this initiative. With this addition, the initiative now covers a total of 24 agricultural products as of April 16, 2023. This latest decision underscores the government’s commitment to making agricultural practices more sustainable and transparent.

The visibility initiative, affectionately known as "Mieru Label," aims to provide consumers and producers with a straightforward understanding of the environmental impact associated with agricultural production. By using star ratings, the initiative evaluates producers' efforts to reduce their environmental footprint, making it easier for consumers to make informed choices.

Adding Green Peppers


The introduction of green peppers (both field-grown and under cover) leads to the vital amendment of the "Guidelines for Evaluation and Labeling of Agricultural Products regarding Environmental Impact Reduction." This is part of the broader aim to foster a greener agricultural landscape and improve transparency around environmental ratings. The revised guidelines help ensure that consumers are aware of the ecological considerations in their food choices, establishing a more sustainable relationship with agriculture.

Launch of ChoiSTAR


To enhance international outreach, the MAFF has also launched the English version of the Mieru Label, named "ChoiSTAR." This initiative provides a useful tool for exporters and businesses receiving international visitors who want to comply with sustainable practices. The use of ChoiSTAR requires adherence to the guidelines set forth by the MAFF to ensure consistent standards in environmental impact labeling.

Collection of Best Practices


In addition to these advancements, the MAFF has compiled an anthology of exemplary cases titled "Mieru Label Best Practice Collection." This resource is designed for producers and businesses looking to incorporate environmentally considerate foods into their offerings. By reviewing successful cases, interested parties can glean inspiration and practical insights to streamline their own adaptation efforts in pursuing sustainability. This collection is now available on the MAFF’s official website, presenting an invaluable asset to those committed to enhancing the environmental sustainability of agriculture.

This compilation serves to assist producers and businesses not only in learning successful strategies from existing models but also in setting a foundation for their sustainable practices. With the aim of promoting environmentally friendly food production and implementation, the MAFF continues to encourage active participation in this evolving initiative.

As part of ongoing efforts towards agricultural sustainability, managing environmental impact through visible labeling exemplifies a significant stride in modern agricultural practices. The MAFF is eager to see how these new additions will foster a more robust dialogue about the importance of sustainability in food production and consumption.

For more detailed information on the guidelines and the Mieru Label, you can visit the official MAFF website at the provided link. The materials include a comprehensive PDF document detailing the effectiveness and application of the visibility initiative.


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Topics Consumer Products & Retail)

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