#Karuizawa #Asano-ya #Natural Premium

Asano-ya Bakery's New Chapter

Asano-ya Co., Ltd., headquartered in Karuizawa, Nagano Prefecture, is set to unveil a new brand concept, "Natural & Premium," starting February 1, 2026. Since its founding in 1933, Asano-ya has treasured its history and tradition while focusing on utilizing only the finest materials. The bakery emphasizes enhancing the inherent qualities of these ingredients by stripping away unnecessary elements, while also incorporating the modern values that customers seek.

As part of this transformation, Asano-ya plans to refresh its logo and renew its two flagship products: "Karuizawa Raisin" and "Homemade Yeast Campagne." The company aims to ensure that the moments spent around their bread become a "delicate yet luxurious experience that fills the heart."

Revamped Logo and Its Significance

The bakery has reexamined its beloved logo, affectionately known as