NetStars Ventures Into External In-App Payment Services with New Subsidiary

NetStars Expands into External Payment Services

In a strategic move, NetStars Co., Ltd., headquartered in Chuo, Tokyo, and led by CEO Gon Lee, is set to launch a new subsidiary called StarPay-Entertainment in January 2026. This new venture aims to operate and publish online payment services and gaming platforms specifically targeting the entertainment sector.

NetStars has primarily been focusing on its multi-payment solution, StarPay, enabling seamless cashless payment integration across various retail stores. The scope of their services has evolved from face-to-face transactions at physical locations to online payment solutions, facilitating e-commerce and international transactions while promoting digital transformation initiatives.

With the implementation of the Smartphone Software Competition Promotion Law (commonly referred to as the Smartphone New Law) on December 18, 2025, the environment surrounding online payments is undergoing significant transformation. This regulation allows for an expanded range of payment methods beyond in-app purchases, showcasing the growing potential within the payment business landscape.

Recognizing these market changes, NetStars plans to leverage its robust payment gateway development capabilities and extensive global network, particularly in Asia, to provide payment systems to both domestic and international entertainment companies. The establishment of StarPay-Entertainment signifies NetStars’ commitment to facilitating flexible payment solutions, which will include external payment methods in gaming applications. Additionally, the subsidiary will focus on publishing mini-game titles from overseas developers seeking to enter the Japanese market, providing a platform for local companies.

Looking ahead, NetStars aims to pioneer new services in line with the ever-evolving market dynamics, enhancing the convenience of cashless payments through fintech innovations while tackling customer challenges effectively.

NetStars anticipates that the formation of StarPay-Entertainment will have a minimal impact on the company's current financial performance. However, they commit to informing stakeholders promptly should any developments arise that significantly influence their business outlook.

Overview of the New Subsidiary

1. Name: StarPay-Entertainment Co., Ltd.
2. Location: 3-3-5 Hachobori, Chuo, Tokyo, Sumitomo Real Estate Hachobori Building
3. Representative: Hiroshi Nagahisa, President
4. Business Focus: Operating and publishing online payment services and game platforms for the entertainment sector.
5. Capital: 450 million yen
6. Date of Establishment: Scheduled for January 26, 2026
7. Ownership: 100% owned by NetStars Co., Ltd.
8. Relationship with Listed Company:
- Capital Relationship: Established as a wholly-owned subsidiary.
- Personnel Relationship: Four directors and one auditor from the new company will likely have concurrent roles within NetStars.
- Business Relationship: Plans to enter into contracts for the provision of payment systems and management services.

About NetStars Co., Ltd.

Since its inception in 2009, NetStars has been dedicated to advancing payment gateway services. The company introduced QR code payment solutions to stores in 2015 and has since developed the multi-payment solution StarPay, enabling comprehensive cashless payment systems for various retailers. With the technological foundation built through StarPay, NetStars continues to diversify its service offerings, positioning itself at the forefront of the cashless payment revolution.

For more information, visit NetStars Official Website.

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