#Japan #Tokyo #Shinobu Fujisaki #Dom Dom Burger #Inspirational Essay

From Housewife to CEO: The Journey of Shinobu Fujisaki

On November 27th, World Culture Publishing will release an inspiring essay titled 39歳、初就職。 (At 39, My First Job), written by Shinobu Fujisaki, the unique CEO of Dom Dom Burger. This compelling narrative chronicles her unconventional journey from being a dedicated homemaker to ultimately leading a popular burger franchise.

A Life-Changing Turn of Events

At the age of 39, Fujisaki faced a life-altering moment when her husband fell ill. This event prompted her to step out of her comfort zone and enter the workforce for the first time. As a housewife for many years, she juggled her new job along with caregiving responsibilities, exhibiting resilience and determination. Her first role was at an apparel store in Shibuya's iconic 109 shopping center, where she implemented small changes that significantly boosted sales.

Rising Through the Ranks

Though Fujisaki's tenure at the apparel store saw her sales double, circumstances led her to seek new opportunities. She opened a izakaya (Japanese pub) in Shinbashi, which quickly gained popularity, turning into a must-visit place in the area. Balancing the demands of caregiving, Fujisaki successfully launched a second location before being scouted for her next role.

It was in 2017 that Fujisaki made a significant pivot to the fast food industry, assuming a position in product development at Dom Dom Burger. Remarkably, she succeeded in launching a hit product — the Thick Omelet Burger — which led to her ascension to the role of CEO within just nine months of her joining the company. Under her leadership, the company achieved profitability within three years, showcasing her remarkable capacity for improvement and innovation.

A Philosophy for Modern Times

Fujisaki’s essay delves deeply into her unique philosophy on work, emphasizing the importance of balancing human connection with profitability. In a world where work often feels transactional, her narrative challenges readers to confront the complexities of emotions in the workplace. Understanding the difficulties of coexisting with others in a work environment is central to her reflections.

Embracing Emotions in the Workplace

Fujisaki notes, “I cannot compartmentalize emotions and work. I had to confront my feelings and choices during difficult times in my life and career.” This examination of her dual roles — both an employee and a caregiver — provides a touching exploration of her perspectives on work versus emotional involvement, revealing her thoughts on self and others in a professional setting.

Exciting Promotions to Celebrate the Release

To mark the launch of 39歳、初就職。, a special promotional campaign features the limited-edition “39 (Thank You) Domuzō-kun” plush toy. Readers are invited to submit their thoughts on the book for a chance to win one of 30 exclusive plush keychains. This engagement adds a layer of excitement for fans eager to connect with Fujisaki's journey.

Purchase Offers and Delightful Extras

In conjunction with the book's release, participating bookstores will distribute unique stickers featuring Domuzō-kun for readers who purchase a copy of the essay. This initiative ensures that fans not only relish Fujisaki's story but also get a special memento to cherish.

Author Profile: Shinobu Fujisaki

Born in July 1966 in Sumida, Tokyo, Shinobu Fujisaki has consistently exemplified resilience. After being married to a municipal assembly member, she dedicated years to family life until her husband's illness prompted her career shift. Her journey that began with reinventing a retail store blossomed into a notable culinary venture and eventually led her to be a transformative CEO at Dom Dom Burger. Fujisaki's insights on work ethics, compassion, and emotional intelligence shine through in her writing, offering readers a source of inspiration and encouragement.

Publication Details

39歳、初就職。

• - Author: Shinobu Fujisaki
• - Release Date: November 27, 2025
• - Price: ¥1,650 (including tax)
• - Specifications: 264 pages, 46 format
• - Publisher: World Culture Publishing

Explore the journey of Shinobu Fujisaki and discover how she reshaped her identity and career while overcoming personal challenges. This essay promises to be an uplifting read for anyone seeking motivation in their life or professional path.