#Japan #Tokyo #Margaret Howell #EDWIN #CO:RE Project

The Latest Denim from MARGARET HOWELL and EDWIN

In an exciting development for fashion enthusiasts, MARGARET HOWELL has unveiled a new collection of denim in collaboration with the renowned brand EDWIN. This partnership, which began in 2003 after MARGARET HOWELL herself developed a passion for EDWIN’s jeans, has long been celebrated for its unique blend of style and sustainability.

The latest offerings feature original 14.5oz denim crafted from materials sourced through EDWIN's innovative CO:RE Project. This sustainable initiative is committed to repurposing used jeans, significantly reducing environmental impact while paving the way for a circular economy in denim production.

As part of the CO:RE Project, EDWIN collects worn or unwanted jeans from customers along with cutting scraps from factories, recycling these materials into new fabric. The process combines these recycled elements with organic cotton to create a luxurious textile that feels great against the skin. The result is a durable fabric with a natural texture that develops rich character with wear.

This season introduces new silhouettes, broadening the styles available to consumers. The diverse collection reflects a thoughtful approach to modern fashion, maintaining MARGARET HOWELL’s signature sophisticated aesthetic.

Key Highlights of the Collection

From August 7th, the new collection will be available at all MARGARET HOWELL direct stores and the official mix.tokyo online shop. Here are some standout pieces from the latest arrival:

• - Men’s Wide Silhouette Trousers (¥47,300) – Featuring classic details like brace buttons, these trousers offer a relaxed yet stylish fit.
• - Women’s Relaxed Fit 5-Pocket Trousers (¥39,600) – These trousers combine comfort with a laid-back style, perfect for everyday wear.
• - Women’s New Silhouette Trousers (¥39,600) – Boasting a basic fit that gradually tapers towards the hem, these trousers provide a fresh take on classic designs.

For additional information regarding the new collection or to explore more about MARGARET HOWELL, please visit the official website or contact TSI Holdings at 03-5785-6445. TSI Holdings, based in the Minato area of Tokyo and led by CEO Takeshi Shimoji, proudly oversees the MARGARET HOWELL brand.

This collaboration not only focuses on aesthetics but also emphasizes responsible consumption, making it a perfect choice for the environmentally-conscious consumer. Whether you’re looking to enhance your wardrobe or simply appreciate high-quality denim, MARGARET HOWELL and EDWIN's latest collection is one not to miss.