Brooks Brothers and BLUE BLUE Launch Exclusive Polo Collection for Summer 2026

Brooks Brothers and BLUE BLUE

On June 4, 2026, the renowned American brand Brooks Brothers will release its sixth exclusive collection in collaboration with the original brand BLUE BLUE, known for its commitment to denim and indigo blue. Founded in 1818, Brooks Brothers is a symbol of American tradition, and this partnership aims to blend classic American styles with BLUE BLUE’s dedication to craftsmanship.

The collection, which began in September 2023, has garnered significant acclaim in previous launches. This time, the focus is on delivering high-quality daily wear that embodies timelessness. The exclusive polo shirts are designed to reflect the rich heritage of Brooks Brothers while incorporating BLUE BLUE’s unique touch. Featuring a successful model from last year, this new collection will offer three colors with the addition of black: white, navy, and the new black variant.

Product Details

- Name: Brooks Brothers exclusive for BLUE BLUE polo shirt 2026
- Price: ¥19,800 (including tax)
- Colors Available: WHITE, BLACK, NAVY
- Sizes: S to XL

Each colorway also showcases a special touch with the embroidery of the 'Golden Fleece' logo:

- WHITE with BLACK
- NAVY with RED
- BLACK with LT SILVER

The polo shirt is characterized by its made from soft and smooth cotton jersey, distinguishing it from typical pique materials found in standard polo shirts. The innovative fabric choice allows for a natural feel, akin to a t-shirt, ensuring a lightweight and comfortable wearing experience. Its silhouette is designed with a relaxed fit that offers ample room, making it perfect for casual outings while retaining a polished look.

The length of the shirt has been thoughtfully adjusted to provide a versatile fit, whether tucked in or left out. Furthermore, the collar has been slightly downsized to deliver a crisp and refined appearance. The fabric is thick enough to maintain its form, ensuring longevity as a staple piece in any wardrobe. It pairs beautifully with denim and shorts for casual styling, while also being suitable for a cleaner look when matched with slacks or a jacket.

Both white and navy color options have seen a refresh with changed embroidery colors, providing a different expression compared to last year’s designs.

Availability

The collection will be available in various retail locations:

- SEILIN ONLINE SHOP
- HOLLYWOOD RANCH MARKET
- BLUE BLUE YOKOHAMA
- BLUE BLUE KOBE
- BLUE BLUE HAKATA
- BLUE BLUE NAGOYA
- BLUE BLUE KYOTO
- BLUE BLUE SENDAI
- BLUE BLUE SAPPORO
- BLUE BLUE JAPAN (Narita International Airport Terminal 1)

Stay updated with the latest releases from BLUE BLUE through their official Instagram channel.

About Brooks Brothers

Founded in New York in 1818, Brooks Brothers has maintained the values of American classic tradition. As the first brand in America to sell ready-to-wear clothing, they have a long-standing legacy enriched with iconic products like seersucker, madras, non-iron shirts, and button-down shirts. Even over 200 years later, they continue to pursue the classic American style infused with modern vitality.

About BLUE BLUE

Starting with denim shirts made in the early 1980s, BLUE BLUE emphasizes the beauty of denim and indigo blue, striving for the ultimate in basic daily wear that evolves beautifully over time.