#USA #Toyota #Plano #electric vehicles #Lexus

Toyota North America's Impressive EV Sales Overview in 2024

In a notable achievement, Toyota Motor North America (TMNA) reported a phenomenal year for electric vehicles (EVs) in 2024. By the end of the year, the manufacturer had achieved sales of over one million vehicles in the EV category, specifically totaling 1,006,461 units, marking an astonishing increase of 53.1% compared to 2023. This surge represents 43.1% of their total vehicle sales for the year.

Not only did this lead Toyota and Lexus to the top of the EV market, but it also established them as frontrunners in offering the highest variety of electric vehicles among all auto manufacturers with 30 options currently available on showroom floors.

Record Performance by Toyota and Lexus

The Lexus division saw an unprecedented annual sales performance in its 35-year history. Notably, Lexus electric vehicle sales reached 123,035 units, reflecting a 34.4% increase, which accounted for 35.6% of its total sales volume. Both brands are projecting favorable outcomes, indicating that Toyota will remain the number one retail brand for passenger vehicles for the thirteenth consecutive year.

A glance at the quarterly sales shows that in the fourth quarter of 2024, TMNA sold 603,104 vehicles in the U.S., representing a decrease of 2.7% in volume compared to Q4 2023. However, total sales for the year reflected a growth rate of 3.7%, culminating in 2,332,623 vehicles sold, a 3.1% increase in daily sales rate (DSR) year-over-year.

A Strong Future Ahead

Jack Hollis, Executive Vice President and Chief Operating Officer of TMNA, emphasized the multi-faceted approach to vehicle offerings which caters to diverse customer needs and preferences. He stated, "Our multi-path electrification strategy continues to attract customers and meets their lifestyles and budgets." Looking ahead, TMNA plans to unveil approximately 24 new, refreshed, or special edition Toyota and Lexus vehicles in 2025, and commence battery production at their $13.9 billion facilities in North Carolina, affirming their commitment to meeting future demands.

Furthermore, Toyota’s commitment to innovation and sustainability in its electric offerings continues to flourish. Since 2020, the company has announced nearly $21 billion in new investments towards manufacturing operations in the U.S., which support its electrification goals.

Notable Sales Highlights

Breaking down sales by vehicle type yields impressive insights:

• - Toyota Division: Sales of electric vehicles surged 56.1%, with a record 883,426 units sold, representing 44.5% of its total sales. Established models like the RAV4, Camry, and Tacoma remained the bestsellers in their respective segments.
• - Lexus Division: In addition to the outstanding electric sales, Lexus cars, including the RX and ES, solidified their standing as the leading luxury vehicles in the U.S. market, with significant increases in both total vehicle and hybrid sales.

Conclusion

As Toyota and Lexus ramp up their electrification strategies, they continue to lead the auto industry toward a more sustainable future. Their commitment to innovation, expansion, and customer satisfaction reflects in their remarkable sales figures for 2024. With exciting new vehicles on the horizon, both brands are set to maintain their competitive edge in the burgeoning electric vehicle market.