#United States #North Brunswick #Capacity LLC #Widem Logistics #EU Logistics

Capacity Expands into Europe Through Strategic Partnership with Widem

April 15, 2026 – North Brunswick, N.J. – Capacity LLC, a prominent provider of fulfillment and logistics services tailored for high-growth consumer brands, has recently announced a significant move into the European Union (EU) market. This expansion is facilitated through a strategic partnership with Widem Logistics, a leading integrated logistics supplier based in Europe. This collaboration is set to provide in-region fulfillment capabilities across the EU, thereby empowering brands to efficiently enhance their international e-commerce and retail operations.

The Partnership

Widem Logistics specializes in comprehensive supply chain solutions throughout Europe, offering a range of services that include e-commerce fulfillment, warehousing, international transport, and customs clearances. This partnership aims to simplify the logistics landscape for brands looking to establish or enhance their presence in the European market.

As the beauty, wellness, and lifestyle sectors witness unprecedented growth, many brands are aspiring to operate as global omnichannel entities. However, they frequently encounter hurdles such as exorbitant cross-border shipping costs, customs delays, and complex VAT regulations. This is where Capacity's alliance with Widem comes into play, enabling brands to store inventory within the EU. This placement facilitates faster, cost-effective fulfillment across key markets, including France, Germany, the Netherlands, Spain, and Italy. Furthermore, Widem provides fiscal representation in Belgium, assisting brands with customs procedures in all EU nations.

Jeff Kaiden, Capacity's Chief Executive Officer, remarked, “This expansion is a critical milestone in our strategy to support our clients as they scale globally. By extending our fulfillment network into Europe, we are enabling brands to operate more efficiently, satisfy retailer requirements, and provide an exemplary experience to consumers.”

Advantages of In-Region Fulfillment

In contrast to conventional cross-border shipping models, Capacity's approach emphasizes authentic in-region fulfillment. By managing inventory within the EU, brands can expedite domestic shipments throughout the single market, subsequently minimizing customs hurdles and reducing shipping costs. This model is crucial for brands to maintain a competitive edge in the fast-paced e-commerce landscape.

Through this partnership, Capacity offers a full spectrum of services designed to cater to the specific needs of e-commerce and B2B retail. This includes not only fulfillment but also management of packing, returns, and inventory storage.

Marc Clément, Fulfillment Director at Widem, noted, “Our collaboration with Capacity is strategically designed to alleviate the complexities of entering the European market. By merging Capacity's extensive expertise with our European logistics network, we enable businesses to operate more effectively, comply with regional standards, and offer a consistently high service level to their customers.”

Looking Ahead

This partnership marks the foundation for a broader global strategy, as there is an increasing demand for international fulfillment solutions. As Asia and America continue to seek entrances into European markets, Capacity's partnership with Widem is poised to transform logistical operations significantly.

About Capacity: Founded in 1999, Capacity LLC is a third-party logistics provider specializing in fulfilling the unique needs of beauty, wellness, and fragrance brands. With facilities in New Jersey, California, and Indiana, and European logistical support via partnerships in Belgium, Capacity excels in merging operational know-how with cutting-edge technology to enable brands to scale their fulfillment processes efficiently.

About Widem Logistics: As an international fulfillment specialist, Widem Logistics offers comprehensive supply chain solutions across Europe. Their services encompass e-commerce fulfillment, warehousing, international transportation, and customs clearance, facilitating seamless operations for businesses looking to thrive in European markets.

For further inquiries, please contact Angelic Venegas at Interdependence.