#Japan #Okayama #COUNTERWORKS #Shop Counter #Sanyo SC Development

Enhancing Retail Operations with Digital Solutions

Sanyo SC Development, a key player in the commercial facility landscape, has officially implemented the "Shop Counter Enterprise" leasing DX system, provided by COUNTERWORKS. This innovative solution aims to reshape the way retail leasing is conducted in facilities such as "Okayama Ichibangai" and "Sansté."

Background of the Implementation

Part of the JR West Group, Sanyo SC Development manages and operates commercial facilities adjacent to major train stations in the Okayama, Kurashiki, and Fukuyama regions. These include vital locations like Okayama Ichibangai and Sansté, serving as hubs for community engagement and convenience.

In the past, leasing operations primarily relied on human networks, particularly through established contacts with tenants who had a proven track record in these shopping centers. However, the need for a broader communication channel was recognized, especially as tenant and negotiation information was not centralized, complicating data accumulation and usage and necessitating foundational improvements in their leasing processes.

Objectives of Implementing Shop Counter Enterprise

The introduction of the Shop Counter Enterprise aims to create a dedicated tenant recruitment platform for Sanyo SC Development, enhancing the online solicitation process for potential tenants. This initiative seeks to broaden contact with local businesses, including those with limited experience in renting spaces in train stations, while also improving engagement for both permanent and event-based setups. The target areas for recruitment are the four facilities: Okayama Ichibangai, Sansté Okayama, Sansté Kurashiki, and Sansté Fukuyama, allowing for inquiries into both regular and event-based spaces from the get-go.

Furthermore, Sanyo SC Development plans to utilize the management features of the Shop Counter Enterprise system to consolidate tenant information, premises data, and negotiation details across all facilities. This will aid in organizing previously scattered information into a comprehensive database. The enhanced data management will support future recruitment campaigns, streamline conditions for tenant engagement, and improve overall operations.

Long-Term Vision and Collaborations

COUNTERWORKS intends to deepen its collaboration with other JR Group companies while encouraging the establishment of leasing foundations tailored to the unique characteristics of each commercial facility, promoting broader adoption of this digital leasing system.

Insights from Sanyo SC Development

Koki Nakagawa, from Sanyo SC Development’s Sales Planning 2nd Division, emphasized the goal of streamlining business operations and expanding leasing channels through the Shop Counter Enterprise system. The strategic plan is to increase leasing opportunities and facilitate connections with a diverse range of tenants, particularly local businesses and those less familiar with the station building environment.

There has been a palpable hesitance among various businesses regarding the idea of leasing in JR station complexes; thus, achieving the desired outreach necessitated the establishment of new communication pipelines. The implementation of the Shop Counter Enterprise system aims to overcome these barriers, providing an accessible platform for inquiries.

In scenarios where permanent tenancy is challenging for tenants within smaller cities, this digital tool will also serve as a pathway to venture into temporary setups. By doing so, Sanyo SC Development hopes to create fresh opportunities and foster the emergence of new trends within the local market.

Currently, renovations are being conducted on the event space "Harechika Plaza" at Okayama Ichibangai, aiming for a more conducive selling environment for businesses. The adoption of this system supports ongoing efforts to refresh this space and enhance its appeal to potential tenants.

The previous method of managing information involved the use of multiple tools, resulting in some communication challenges between departments. By consolidating data within the Shop Counter Enterprise system, it is expected that operational fluidity will significantly increase, making the leasing process more efficient.

For those interested in exploring more about the Shop Counter Enterprise system or DX initiatives in commercial facilities, detailed resources are available at COUNTERWORKS website. To learn more about the tenant recruitment initiatives, visit Okayama Shopping Facilities Recruitment.