Diane Heyden Joins West Coast Community Bank as New Senior VP for SBA Lending

West Coast Community Bank Welcomes Diane Heyden as Senior Vice President

West Coast Community Bank (WCCB) is proud to announce the appointment of Diane Heyden as the new Senior Vice President and Director of Small Business Administration (SBA) Lending. This strategic appointment is anticipated to enhance the bank's operations and services across its four-county territory, which includes Monterey, San Luis Obispo, Santa Clara, and Santa Cruz counties.

A Wealth of Experience

Diane Heyden brings over 30 years of significant experience in financial services, particularly in the realm of SBA lending. Her extensive background encompasses the management of nationwide SBA sales activities, where she played a pivotal role in launching an expansive SBA loan origination program. Heyden is also noted for her success in developing high-performing SBA teams and managing business development officers effectively. As she steps into her new role at WCCB, she aims to amplify the operational efficiency within the SBA department, ultimately assisting in the bank’s expansion within its service footprint.

Krista Snelling, President and CEO of WCCB, expressed her enthusiasm about Heyden's arrival, stating, "We’re thrilled to have Diane join the Bank. Her experience and proven track record will benefit small businesses all along the Central Coast and throughout the state. Our problem-solving approach to lending aligns perfectly with Diane’s, and we look forward to her contributions and successes with the Bank."

Committed to Community Growth

In her own words, Heyden remarked on the honor of joining WCCB during a pivotal period for the bank's growth. "I look forward to working with and expanding an SBA team that is so highly regarded in the industry," she stated. Before joining WCCB, Diane served as the Senior Vice President and SBA Sales Manager at Mission Valley Bank, alongside previous notable positions including Senior Vice President, SBA Manager at Lincoln Savings Bank and Senior Vice President, Director of SBA Lending at Pacific Premier Bank.

On top of her professional achievements, Heyden has been actively involved in her community, serving on the board of the Huntington Beach Educational Foundation. Additionally, she held the esteemed position of Chair of the Huntington Beach 4th of July board, demonstrating her commitment to local initiatives.

Heyden holds a degree from California State University, Long Beach and is also a graduate of the Pacific Coast Banking School. Her involvement in the National Association of Government Guaranteed Lenders includes serving as Chair of the NAGGL Small Bank West committee for five consecutive years, showcasing her leadership and influence in the field.

About West Coast Community Bank

Founded in 2004, West Coast Community Bank has quickly established itself as a reliable financial institution, previously known as Santa Cruz County Bank and 1st Capital Bank. Headquartered in Santa Cruz, California, WCCB stands out from its larger counterparts through its relational service approach and problem-solving focus, providing direct access to key decision-makers.

WCCB has made a name for itself as a leading SBA lender within Santa Cruz County and Silicon Valley. It offers a comprehensive array of banking solutions, including business loans, commercial real estate financing, and government-guaranteed loans such as those from the SBA and USDA. The bank takes pride in supporting the welfare of its community through active participation and contributions to local nonprofits, reaffirming its commitment to community roots.

To learn more about the services offered by West Coast Community Bank, visit wccb.com.