#USA #IDC MarketScape #CARY #SAS Viya #Data Integration

SAS Recognized as a Leader in Data Integration Software by IDC MarketScape

In a remarkable achievement, SAS, a prominent player in the fields of data and artificial intelligence, has been named a leader in the IDC MarketScape: Worldwide Data Integration Software Platforms 2025 Vendor Assessment. This recognition underscores SAS's commitment to empowering organizations with robust tools for handling data efficiently, which is becoming increasingly vital in the era of artificial intelligence.

Strengths Highlighted in the Assessment

The IDC MarketScape report detailed several key strengths of SAS's cloud-native platform, SAS Viya. Here are some of the highlights:

• - Comprehensive Data Engineering: SAS Viya provides a broad and integrated environment for data engineering, consolidating multiple functions into a single platform. This integration facilitates operational readiness, essential for developing and deploying AI solutions effectively.

• - Operational Efficiency: In today's fast-paced business environment, operational readiness is crucial. SAS Viya offers functionalities for orchestration, DevOps, and governance, enabling users to manage their data processing pipelines efficiently.

• - Flexible Multicoding and Execution: The platform supports multiple coding languages and allows for multi-engine execution, catering to the varied needs of data professionals.

• - AI-Assisted Engineering: SAS Viya enhances productivity through AI-assisted engineering and synthetic data features, which ensure that organizations can maximize their data capabilities while safeguarding privacy.

Stewart Bond, Research VP at IDC, noted, “There is no AI without data, and the ability to integrate and take control of data is necessary for AI success.” This statement captures the essence of SAS’s mission: to arm businesses with the tools they need to turn data into actionable insights.

Practical Applications of SAS Viya

The impact of SAS Viya's capabilities can be seen across various sectors. For example:

• - Georgia-Pacific utilizes SAS Viya to optimize factory floors, enhancing worker safety and productivity.
• - Nexent Bank Romania leverages SAS's tools to offer real-time credit decisions, streamlining its banking processes.
• - HUK24, an insurance provider, is transforming its operations to deliver better online insurance services.
• - Kansas State University employs SAS Viya to improve water accessibility for all residents.
• - Frankfurt University Hospital uses the platform to track antibiotic resistance and enhance patient care.
• - Fathom Science Inc. aims to protect endangered whales by applying SAS's data-driven methodologies.

The Importance of Strong Data Integration

As highlighted by Manisha Khanna, Senior Product Manager at SAS, fragmented data and siloed systems can create a precarious foundation for AI initiatives. On the contrary, a robust data integration strategy is imperative for maximizing value and impact from AI investments. This assessment from IDC MarketScape serves as a testament to SAS's leadership in providing such capabilities.

In conclusion, SAS's recognition as a leader in data integration software not only affirms their expertise but also illustrates the evolving landscape of data management, where the integration of AI plays a crucial role in unlocking the full potential of data for businesses worldwide. With SAS Viya, organizations are well-equipped to tackle the challenges of data management in this new age of technology.

For more insights and updates on SAS's offerings and recognition, visit their official webpage at SAS.