Way Partners with Alaska Air Group to Create Unique Loyalty Rewards with Atmos Rewards Unlocked

Way Partners with Alaska Air Group to Launch Atmos Rewards Unlocked

In a groundbreaking move for the airline industry, Way, an experiential platform, has teamed up with Alaska Air Group to introduce Atmos Rewards Unlocked. This innovative loyalty program offers members of Alaska Airlines and Hawaiian Airlines the opportunity to redeem their points for unique experiential rewards instead of traditional air travel perks alone. This initiative not only enhances customer engagement but redefines how airlines can deliver value to their loyal customers.

Transforming Loyalty Programs

The Atmos Rewards Unlocked program is a strategic initiative by Alaska Air Group to place experiences at the heart of its loyalty offerings. By leveraging Way's advanced technology and operational capabilities, Alaska Airlines is positioned to offer customers more than just flights. Loyalty members can now explore over 100 exclusive experiences ranging from adventure trips to cultural explorations.

Brett Catlin, Vice President of Loyalty, Alliances, and Sales at Alaska Airlines, expressed enthusiasm for the partnership saying, “We’re thrilled to introduce Atmos Rewards Unlocked, powered by Way, marking a bold new chapter in how we reward our guests.” This sentiment is echoed by the increasing consumer demand for more personalized and experiential travel options.

Seamless Integration into Digital Experience

One of the standout features of this collaboration is the seamless integration of Way's platform into Alaska’s digital ecosystem. This integration promises a user-friendly experience that allows members to access real-time availability of experiences, secure instant bookings with immediate confirmations, and even participate in points-based auctions for exclusive events. All of these functions are available through a unified platform, making it easier than ever for customers to redeem their loyalty points.

The intuitive design of the platform is geared towards simplifying the process of discovering and booking experiences, thereby removing the burden of managing inventory and other logistical headaches that often accompany loyalty programs.

A Menu of Unique Experiences

Alaska Airlines aims to elevate customer experiences significantly through this new loyalty initiative. Offerings include guided hikes at stunning national parks, local food tours in Hawaii, and VIP concert experiences. Catlin highlighted the breadth of experiences available, catering to a wide range of interests and preferences. “This partnership reflects our commitment to redefining loyalty by making travel more experiential and effortless for our loyal customers.