#USA #Alexandria #Woodpack Global #NWPCA #Wood Packaging

Transition to Woodpack Global: Embracing Change in the Packaging Industry

In a significant shift aimed at capturing the evolving landscape of the packaging sector, the National Wooden Pallet & Container Association (NWPCA) has announced its rebranding to Woodpack Global. This update not only reflects the rapid growth and innovation within the industry but also signifies a broader push towards modernization and global connectivity.

A Reflective Change

The decision to adopt the new name comes after thorough deliberation involving feedback from members, industry experts, and the association's Board of Directors. The goal was clear: to select a name that is more concise, memorable, and representative of the extensive range of wood packaging services offered today. The rebranding embodies an industry that has transitioned from local operations to a significant presence on the global stage.

Hinton H. Howell, the Board Chair of Hinton Lumber Products, articulated this sentiment perfectly. He noted, “The name Woodpack Global speaks to the evolution of our industry,” highlighting the journey from regional operations to a worldwide network while honoring the foundational legacy of the organization. Howell further emphasized their unwavering commitment to advocating for the wood pallet industry, stating that despite the name change, their slogan, Pallets Move the World®, remains a guiding principle.

Member-Driven Evolution

Brent McClendon, President and CEO of the association, underscored that this change reflects the industry's current realities and aspirations. “Woodpack Global better represents wood packaging today,” he stated, reinforcing the organization's leadership position and advocacy work. With this transition, the association aims to enhance its capacity to address U.S. issues, thereby providing significant value to its ever-expanding global network.

The official unveiling of Woodpack Global will occur at the Annual Leadership Conference scheduled for March 25, 2026, where the full logo and brand identity will be presented. This event marks the beginning of a new era for the association, one that is centered on building a stronger, interconnected future for wood packaging while rooted in U.S. leadership and global growth.

About Woodpack Global

Originating in 1946, the National Wooden Pallet & Container Association has been at the forefront of representing the wood packaging industry. With a membership comprising over 820 companies across 43 countries, the organization plays a vital role in advocating for safety, sustainability, and innovation within the global supply chain. With lobbying offices established in the EU, the USA, and Mexico, Woodpack Global is dedicated to promoting the interests of the wood packaging community under the unified message, Pallets Move the World®.

Conclusion

As Woodpack Global embarks on this journey, it not only stands as a symbol of growth but also as a testament to the innovative spirit of the wood packaging industry. By embracing change and modernizing its identity, the organization positions itself to lead the way forward, reinforcing its mission of supporting businesses that are essential for facilitating contemporary commerce.

With this transformation, Woodpack Global is set to make significant strides in the packaging world, reshaping perceptions while advancing the industry's vital role in global trade.