#Japan #Tokyo #AI Sales #Immedio #Fondesk

Transforming Outbound Dependence: The Rise of Inbound Sales

In the realm of modern business strategies, a significant change is underway, particularly for Ururu Corporation’s fondesk service. This innovative company, headquartered in Chuo-ku, Tokyo, is making strides away from its traditional reliance on outbound sales methods by embracing inbound sales automation through Immedio, an AI-driven inside sales solution designed to amplify successful negotiations.

Ururu, led by CEO Tomoya Hoshi, had been exploring ways to enhance its inbound operations. After integrating Immedio’s advanced solutions, they established a system that allows negotiations to accumulate automatically, even outside standard business hours. Statistics reveal an impressive increment: an average of five new negotiations per month, highlighting a successful shift towards a more effective sales process.

Background of Immedio’s Integration

Ururu's fondesk had initially experienced organic growth due to the spread of remote work but recognized the need for a more aggressive strategy. This quest for maximizing the number of negotiations became paramount. Despite outsourcing telemarketing efforts, the results were underwhelming, with less than one successful conversion monthly. Kadokawa, a key figure in the process, noted, “Our final turnover rates were low and didn’t yield a return on investment, leading us to abandon it after a few months.” The challenge was made worse as resources were depleted on less successful negotiations, delaying responses to valuable leads.

Choosing Immedio

The decision to adopt Immedio came after observing its successful use by other companies. A serendipitous encounter at a trade show where a company executive experienced Immedio’s functionalities firsthand solidified the decision. Cost-benefit analyses were conducted with Immedio's ROI calculation sheet, addressing the crucial factors of online traffic flow and conversion rate improvement, leading to successful internal approval.

While other tools provided partial solutions, they had inherent issues, such as requiring users to input information twice or failing to transfer personal data effectively. Kadokawa remarked, “Once I learned about the necessary features like pop-ups post-form submission and data continuity, it seemed like a viable option.”

Achievements Post-Implementation

The most notable advancement after integrating Immedio was optimizing the wording of the appointment booking modal. Simplifying the text and lowering the barrier to booking boosted appointment requests from 90 to over 150 monthly. Collaborating with customer success teams led to the introduction of a phone request feature, facilitating same-day negotiations on numerous occasions. Furthermore, the addition of pop-ups directing users to case studies and pricing pages expanded their outreach to previously untapped potential clients. Notably, approximately 20% of appointments happen after regular business hours, demonstrating an effective strategy for accumulating business even during off-hours. The analysis of session counts and conversion rates affirmed an average increase of five new negotiations per month, providing evidence for continued investment in the platform.

Future Endeavors with Immedio

Looking forward, Kadokawa highlighted plans to enhance the use of Immedio Box and streamline internal scheduling tools. By utilizing Immedio Box, they can track documents more effectively, allowing timely follow-ups. “I believe that as success stories emerge within our team, we will see significant changes,” stated Kadokawa. In tandem, Kinoshita, another team member, aims to compile past seminar videos and materials into Immedio Box to create a nurturing content reservoir. “By leveraging our seminar assets and creating organized compilation pages, we can significantly improve engagement with existing house lists,” Kinoshita shared, looking forward to maximizing their content utilization. As Fondesk strives for a zero outbound approach while cementing its inbound infrastructure, Immedio remains a dedicated partner in this transformative journey.

Company Overviews

Ururu Corporation

• - CEO: Tomoya Hoshi
• - Headquarters: 3-12-1 Harumi, Chuo-ku, Tokyo, KDX Harumi Building, 9F
• - Business Scope: Auction information service “NJSS” and the telephone agent service “Fondesk”, alongside other Crowd Generated Services (CGS) and BPO services.
• - Corporate Site: Ururu Website

Immedio Inc.

• - Mission: “To create more meetings that shape the future.”
• - Location: 1-19-9 Dogenzaka, Shibuya, Tokyo, 4F
• - Key Executive: CEO Hideki Hamada
• - Establishment Date: April 1, 2022
• - Business Offerings: AI-powered inside sales solutions with the goal of increasing successful negotiations
• - Service Website: Immedio Website

As Fondesk forges a path towards a more dedicated inbound strategy with the support of Immedio, the focus on improving leads and negotiations continues, promising exciting developments ahead.