#Japan #Tokyo #Idolmaster #Mega Shaki #Shiny Colors

Mega Shaki and The Idolmaster Shiny Colors Unveil Exciting Collaboration

House Wellness Foods Co. is thrilled to announce the continuation of its collaboration campaign between its popular beverage Mega Shaki and the acclaimed game The Idolmaster Shiny Colors. This collaboration, bringing together beloved characters from the 283 Production talent agency, is set to run from July 21 to October 21, 2026. The campaign will feature the return of ambassadors Tanaka Mamimi, Mayuzumi Fuyuko, and Ikaruga Luka, as well as the exciting addition of new ambassadors Saijou Juri and Higuchi Madoka, aiming to elevate the campaign to new heights.

Mega Shaki, a carbonated drink known for its invigorating spicy flavor and refreshing sensation, is designed to help combat fatigue and support a “shakitto” lifestyle for work, study, driving, and hobbies. The collaboration campaign will showcase a unique visual image inspired by the “lightning bolt,” symbolizing the invigorating effect of Mega Shaki along with the enthusiasm brought by the five ambassadors united in a special unit.

Campaign Highlights

Both the new and returning ambassadors will be featured prominently throughout the campaign. Fans of The Idolmaster Shiny Colors have the opportunity to participate in multiple campaigns that offer exciting prizes such as original merchandise and wallpapers through various activities:

1. Mega Shaki x Shiny Colors Purchase Campaign: By purchasing Mega Shaki, consumers can enter a raffle on the special campaign site to win original merchandise. Each bottle of Mega Shaki comes with a unique application seal that allows customers to enter the drawing. The products, featuring the seals, will be available in limited quantities starting July.

2. X Campaign on X (formerly Twitter): Participants can follow House Foods Group’s official account and repost a designated post for a chance to win one of 100 original QUO Card Pays worth 500 yen each. The campaign runs from July 27 to August 7, 2026, spreading the excitement even further.

3. In-Game Campaign: During the campaign period, players will be rewarded with limited in-game items upon logging into The Idolmaster Shiny Colors. This initiative aims to engage players within the gaming community, offering exclusive rewards that enhance their gaming experience.

About Mega Shaki

Mega Shaki is a non-fruit carbonated drink that contains an extract of various spices such as ginger, chili, and sansho pepper, combined with caffeine and three types of B vitamins. It’s formulated to promote alertness and help tackle fatigue during daily activities. The drink contains approximately 100 mg of caffeine per bottle, so it’s advised that children, pregnant, or breastfeeding women, and those sensitive to caffeine or spicy flavors should avoid it.

About The Idolmaster Shiny Colors

Launched on April 24, 2018, The Idolmaster Shiny Colors is a training and live-action game currently available on the enza platform and iOS/Android apps. Surpassing 7 million players, the game allows fans to assume the role of a producer at the 283 Production agency, guiding rookie idols through training and events to help them become top idols. Its diverse manifestations, including live events, merchandise, CDs, and even an anime adaptation, has gained a dedicated following and continues to expand.

For more information about this campaign, visit the Mega Shaki x Shiny Colors Special Site.