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Maison Battat's Exciting New Collectibles

In a thrilling move for collectors and toy enthusiasts, Maison Battat Inc. has announced a groundbreaking global distribution partnership with ToyCity, set to introduce popular collectible characters Mr. Pa, Laura (Laura Girl), and Monboo to the North American market for the very first time. This partnership marks a pivotal point as these characters, beloved by fans, will soon be widely accessible through Target locations across the United States.

The introduction of these characters aligns with the rising popularity of blind-box collectibles, which have rapidly gained traction worldwide, captivating audiences young and old alike. Originating in Asia, the trend thrives on the element of surprise, intricate storytelling, and uniquely designed figures. Maison Battat’s foray into this exciting category aims to tap into the mass market, offering an attractive entry point to collectors with price points below $20.

Dany Battat, CEO of Maison Battat Inc., expressed his enthusiasm: “We’re thrilled to bring the characters Laura, Mr. Pa and Monboo to North America and dive headfirst into the exciting world of collectibles. Collecting is all about joy and connection, and these characters invite fans to explore that joy.”

Meet the Characters

1. Laura - Laura is inspired by modern fashion trends, symbolizing confidence and creativity. Each Laura collectible features themed expressions encapsulating her distinct style, designed to be both collectible and display-worthy. Fans can expect to find her figurines and plush versions in stores by the end of February 2026, priced under $20.
2. Mr. Pa - This engaging panda character embodies a calm and humorous personality. Mr. Pa is presented in various whimsical forms through blind boxes, allowing collectors to explore his many humorous versions. From coin purses to figurines, there’s a Mr. Pa collectible for everyone. He will be available at Target starting in April 2026, with prices ranging from $12 to $16.
3. Monboo - Monboo presents a mischievous personality with a love for nature. His collection will include a variety of figures and plush toys appealing to those eager to embrace playful creativity. Set to launch around mid-July 2026, each Monboo collectible will also be priced under $20.

Maison Battat aims not just to sell toys but to cultivate a vibrant community of collectors, inviting fans to engage and connect over their shared enthusiasm for these characters. The upcoming New York Toy Fair 2026 will see their debut at Booth 2125, providing an exclusive first look at these new collectibles.

With over 45 years of experience, Maison Battat is a family-owned company committed to providing quality toys designed to inspire children's imagination and creativity. From pioneering collections to partnerships with renowned retailers globally, the brand continues to innovate in the toy industry, making play a cherished part of childhood in over 70 countries. As the excitement builds for the collection's debut, fans can anticipate a delightful journey into the world of Maison Battat collectibles, setting the stage for joy-filled adventures ahead.