#Japan #Tokyo #Archaic #Advertising AI #Video Compliance

Archaic's Innovative AI-Powered Video Check Feature

In an era where video advertisements dominate the marketing landscape, companies dealing with regulated products like cosmetics and health supplements face increasingly stringent compliance needs. The growing complexity of ensuring adherence to advertising regulations such as the Pharmaceutical Affairs Law, the Act against Unjustifiable Premiums and Misleading Representation, and the Health Promotion Law has made traditional manual checks inadequate. Recognizing this challenge, Archaic Corporation has launched a sophisticated AI-based solution that now includes a video check function, drastically cutting down the manual work required for advertisement compliance reviews to over 90%.

The Surge of Video Advertising

With the rise of social media and influencer cultures, video content has become more prevalent in advertising. According to a 2024 study conducted by CyberAgent, the domestic video advertising market in Japan is forecasted to reach 724.9 billion yen in 2024 and is expected to expand to 1.1471 trillion yen by 2028. As businesses increasingly prioritize video content—reporting a rise of over 120% in the number of advertisements created—the need for an efficient checking system has become urgent. Traditional manual checks are no longer viable due to the time-consuming nature of reviewing multiple elements such as visuals, audio, and subtitles.

In response, Archaic has developed its proprietary "Advertising Check AI," which now includes a feature specifically for handling video files, making the process significantly faster and more efficient.

How It Works

By simply uploading a video file—whether in MP4, MOV, or AVI format—this AI performs several tasks:
1. Automated transcription of audio and subtitles.
2. Compliance checks against relevant laws and regulations.
3. Identification of problematic expressions and suggestions for alternatives.

The analysis usually takes just about 2 to 3 minutes per video file, and the results can be exported in PDF format for convenience.

Supported Video Types

Archaic's system is adept at handling various types of video advertisements, including:

• - Content related to cosmetics, medical products, and health supplements governed by the Pharmaceutical Affairs Law.
• - Promotional videos for e-commerce and direct-to-consumer brands.
• - Social media advertisements for platforms like YouTube, TikTok, and Instagram.

User-Friendly Interface for All

The interface clearly visualizes the content of advertisements on the time axis, allowing those in charge of compliance to see risk comments and alternative expressions related to subtitles and audio. They only need to verify and correct the areas flagged by the AI, freeing them from the repetitive tasks of manual checks. The AI also employs Optical Character Recognition (OCR) technology to automatically extract any subtitles included in the video, ensuring a comprehensive evaluation of the content.

Efficiency Gains

Archaic's innovative solution promises to drastically cut down on labor hours spent on video checks. For instance, a two-minute advertisement that would traditionally take around 25 minutes to review now only requires approximately 2 minutes, achieving a remarkable 92% reduction in workload.

Traditional vs. AI-Assisted Workflow

• - Traditional Flow: 1. Watch video ads repeatedly → 2. Manually note risky areas → 3. Identify required corrections → 4. Give correction directives.
• - AI-Assisted Flow: 1. Upload video → 2. AI auto-analyzes audio and subtitles → 3. Display flagged areas → 4. Staff verifies only those flagged spots and provides correction orders.

Benefits for Different Roles

• - Quality Assurance: Reduces the risk of overlooking compliance issues by offering visual feedback.
• - Legal and Audit Teams: Provides a unified standard and logs for full traceability with reduced inconsistencies.
• - Marketing Teams: Accelerates the timeline for issuing corrections, thus improving operational speed.
• - Management: Cuts outsourcing costs and lead times while enhancing governance through in-house capabilities.

Contact and Experience the Demo

For inquiries or to experience a demo of this groundbreaking AI technology, contact Archaic through their official communication channels.

About Archaic Corporation

Founded with the mission to make AI as ubiquitous as electricity and water, Archaic is a specialist group focused on the development of deep learning and artificial intelligence systems. They strive to construct custom AI solutions tailored to the leading industries, helping to lower barriers to AI usage and driving progress across Japan's industrial sectors.

CEO: Jun Yokoyama
Founded: November 15, 2017
Location: 5th Floor, Okura Building, 1-22-1 Jingumae, Shibuya, Tokyo
Website: archaic.co.jp