#San Francisco #Sojern #Travel Data #PubMatic

Sojern Collaborates with PubMatic to Transform Travel Advertising

In an exciting move for the hospitality marketing sector, Sojern, a prominent marketing platform, has announced its partnership with PubMatic (NASDAQ: PUBM), a leading independent technology firm shaping the future of digital advertising supply chains. This collaboration aims to enhance the precision of travel audience targeting through extensive real-time travel data and premium inventory access.

The Power of Real-Time Data

Sojern's vast array of real-time travel data will empower agencies and advertisers to engage travelers more effectively while respecting user privacy. This new alliance signifies an important step towards developing personalized and targeted advertising campaigns tailored to traveler preferences. To create ads that resonate with potential customers, it's essential to find the right combination of audience selection and inventory offerings. Curated approaches allow for optimization and measurement in real-time, driving better outcomes for brands.

Advantages of Audience Curation

The integration of Sojern's travel segments with PubMatic's premium inventory harnesses a multi-ID approach to curate campaigns effectively. This allows advertisers to collaborate directly with supply-side platforms (SSPs), combining first-party data, Sojern's unique audience segments, and high-quality inventory. Josh Beckwith, the Vice President of Global Corporate Sales at Sojern, emphasized that “Audience Curation offers an exciting future for programmatic advertising.”

He shared his enthusiasm for the partnership, which marries Sojern's exceptional travel insights with PubMatic's industry-leading inventory.