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Net Health Welcomes Audrea Madey as Senior Vice President of Marketing

Net Health has announced the significant appointment of Audrea Madey as Senior Vice President of Marketing, hoping to elevate the company’s focus on its AI-powered specialty platform aimed at supporting healthcare professionals throughout varying care stages. With an impressive background and over 17 years of marketing leadership experience, Madey is poised to strategically direct marketing endeavors for the company.

In a recent statement, Ron Books, CEO of Net Health, expressed confidence in Madey's leadership abilities, noting her previous success in transitioning technology firms toward a more robust market presence. "Our clients trust us because of thirty years of specialty knowledge, and that same depth is what makes our AI-native platform credible," he remarked. This is a pivotal period for Net Health to move from traditional marketing approaches to a more recognized value for what their innovative AI capabilities can offer.

Madey's prior roles include serving as Vice President of Growth Marketing and Deal Acceleration at Rocket Software, where she established an AI Center of Excellence that significantly advanced organizational execution. Her experience at Rocket also includes redesigning the company structure based on a streamlined revenue model and initiating an account-based marketing program.

"Net Health has spent three decades building specialized knowledge that generalist platforms cannot replicate, and today it’s the foundation for our native AI capabilities," said Madey, underscoring her commitment to ensuring that clients fully recognize the inherent value these advancements provide. She envisions using her marketing strategies to construct a growth engine that is AI-native from inception, fully integrating them into the company’s operations and objectives.

Before her tenure at Rocket, Madey was instrumental in global marketing strategy and operations within 27 markets at Manulife, as well as founding John Hancock's inaugural in-house advertising agency. Her career began at Digitas and involved consulting, setting a strong foundation for her current expertise. Additionally, Madey holds an MBA from Simmons College and a BA from the University of Massachusetts, underscoring her academic achievements in tandem with her professional ones.

Recognized for her leadership potential, Madey was named a 2026 Emerging Executive by the Massachusetts Technology Leadership Council and has previously contributed to Fenway Health’s Board of Directors, one of the country’s largest LGBTQ+ health organizations.

About Net Health: For over three decades, Net Health has focused on accumulating specialty knowledge, deeply rooted in human expertise while being informed by patient outcomes. This wealth of knowledge serves as the backbone for an AI-driven specialty platform essential for clinicians, allowing them to engage meaningfully with patients during critical moments. Today, Net Health is a trusted partner for over 34,000 healthcare organizations and is a portfolio company of The Carlyle Group, Level Equity, and Silversmith Capital Partners. With Audrea Madey at the helm of marketing operations, it is evident that Net Health is on an upward trajectory aimed at transforming the healthcare landscape with its commitment to AI innovation.