#Japan #Tokyo #APA Hotel #Curry Bread #Back Haus IRIE

Exciting Collaboration Between APA Hotel and Back Haus IRIE

In a groundbreaking partnership, APA Hotels, the largest hotel chain in Japan with a national network of 1,019 hotels and a total of 139,937 rooms, has teamed up with Back Haus IRIE, a beloved bakery based in Hyogo Prefecture. This collaboration has led to the creation of a delicious new product: the APA President Curry Bread, set to launch on November 1, 2025.

A Culinary Masterpiece

The APA President Curry Bread is made using the renowned APA President Curry, a dish that has gained popularity for its rich flavors and high-quality ingredients. This delectable bread features a unique preparation method that enhances the curry's taste. Notably, the soft, sweet dough is first mixed, then filled with a generous amount of curry, ensuring that every bite is packed with satisfaction.

One of the standout features of this curry bread is its crunchy exterior, coated with cornflakes, which adds a delightful texture to the overall experience. Unlike typical curry bread that often has an airy void inside, this innovative approach results in a fully stuffed bread with no hollow spaces, achieving maximum flavors.

The unique technique used to create the APA President Curry Bread draws inspiration from choux pastry making, showcasing the culinary expertise and creative flair of Back Haus IRIE, which has been operating for over half a century.

Product Details

• - Product Name: APA President Curry Bread
• - Price: 422 yen (incl. tax) per piece
• - Availability: Available for in-store sales (room temperature) and online (frozen)
• - Sales Locations: Room temperature at Sonoda Headquarters, Daimaru Umeda, Hanshin Nishinomiya, and Kobe Hankyu stores, with plans to expand to various events. Frozen versions will be available on Back Haus IRIE’s official online store.

Chef's Recommended Way to Enjoy

For the best experience, simply heat the room-temperature product in the microwave for 30 seconds to enjoy the perfect combination of crunch, fluffiness, and juiciness.

About APA President Curry

APA President Curry is a signature dish served at APA Hotels' restaurants, carefully crafted using meticulously selected original spices and a smooth sauce. It includes slow-cooked beef and vegetables to enhance the natural sweetness, echoing Kanazawa’s famous local curry. This dish has been a favorite since it was first introduced, with 99.3% of guests affirming its deliciousness during a tasting event in 2011. With over 12 million servings sold by March 2025, it is also the official curry of Japan's national soccer team.

Discover more about APA President Curry here.

Back Haus IRIE Overview

Founded in Sonoda, Hyogo, Back Haus IRIE has become a staple bakery known for its delicious cream bread. The bakery joined the Suzette Group in September 2016 and has since continued its tradition of quality and innovation. Their cream bread, characterized by its soft dough filled with rich custard, has gained a loyal following, often resulting in long lines at department store events, as they strive to share their love for bread with a wider audience.

Visit Back Haus IRIE’s official online store here.

APA Group

As the largest hotel network in Japan, APA Group is committed to maintaining its leadership. With the launch of its new five-year plan, AIM5, in April 2022, the company aims to adapt to evolving consumer needs post-COVID and to expand its hotel network to 150,000 rooms by March 2027. The legacy of the summit strategy, SUMMIT5, continues to guide its journey toward becoming the dominant hotel chain in the country.

For more details, check the APA Group's official site here.