#Japan #Chiba #Tokyo Senbei #Rice Crackers

Tokyo Senbei Opens in Chiba

Tokyo Senbei is thrilled to announce the grand opening of its first permanent store at the Sogo Chiba department store on June 27, 2025. As the latest addition and the third permanent location of the brand, this shop is situated in the heart of Chiba city, right next to JR Chiba Station and Keisei Chiba Station, making it a prime spot for shoppers and local visitors alike.

The brand is known for its 'Senbei Sand' — a delightful mash-up of traditional and contemporary flavors. Inspired by the concept of "timeless tastes that remind us of the past while introducing new and exciting palates," Tokyo Senbei aims to provide gifts that are appealing not just in taste but in presentation as well. The nostalgic yet cute aesthetic of the brand has garnered a positive response from customers, stirring excitement in the local community for its first ever brick-and-mortar establishment in Chiba Prefecture.

Much of the appeal of Tokyo Senbei lies in its unique products. The 'Senbei Sand' is an innovative take on rice crackers, pairing them with various sweet and savory fillings that perfectly complement the crunchiness of the senbei. Offerings include flavors like Bitter Caramel, Praline Chocolate, and Cheese Maple, all crafted meticulously to ensure they offer a unique tasting experience.

As part of the grand opening, the first 100 customers who spend over 2,500 yen will receive an exclusive, original embroidered keychain, designed to reflect the brand's charming identity. This keychain features a motif inspired by traditional Majolica tiles, making it a stylish accessory for bags and pouches.

The shop will operate from 10:00 AM to 8:00 PM, aligning its hours with the Sogo department store, encouraging visitors during their regular errands or while preparing for travels. The menu features a diverse range of products that cater to different tastes, making it suitable for casual gifts, special occasions, or simply treating oneself.

Featured Products

1. Senbei Sand (Bitter Caramel): A rich twist on traditional flavors with a luxurious cream that highlights the caramel's taste.
2. Senbei Sand (Praline Chocolate): A perfect blend of crispy rice crackers and nutty chocolate cream, offering a sweet yet savory delight.
3. Senbei Sand (Cheese Maple): An intriguing mix of camembert cheese and sweet maple sugar, balancing creaminess and sweetness flawlessly.

Company Overview

Tokyo Senbei is operated by BAKE Inc., founded in April 2013 and specializes in innovative snack creation intertwined with modern aesthetics. The company currently operates across nine different sweet brands, including well-known names like BAKE CHEESE TART and PRESS BUTTER SAND. They offer various channels for purchasing, including an online platform to meet the needs of their diverse customer base.

Don’t miss the opening of Tokyo Senbei at Sogo Chiba, and bring home a piece of nostalgia wrapped in beautiful packaging. The brand aims to elevate the gifting experience with each box, making them a perfect treat for friends or family. Stop by on June 27 and enjoy a delightful culinary adventure!