Bushimo Unveils Brand Strategy for Mobile Games Starting December 2025

Bushimo's Future: A Unified Brand Experience in Mobile Gaming

Bushiroad, headquartered in Nakano, Tokyo, is making significant strides in the mobile gaming industry with its beloved title brand, Bushimo. The company has announced an exciting strategic shift that will roll out beginning December 2025. All current and future mobile game titles under Bushiroad will be unified under the Bushimo brand, promising gamers a more cohesive experience.

This decision marks a new direction for Bushiroad's digital game ventures, enhancing brand identity and connectivity among its various titles. Through this initiative, Bushimo aims to provide fans with a consistent world view and accompanying service experience across its gaming platforms.

Current and Upcoming Game Titles

Bushimo has a rich portfolio of mobile games, and as of now, several titles are set to operate under this brand moving forward:

Existing Title: BanG Dream! Girls Band Party!

One of the standout games currently in the Bushimo lineup is BanG Dream! Girls Band Party! This rhythm and adventure game has resonated well with fans, delivering engaging gameplay and an impressive array of musical content on smartphones. Its success has established a solid foundation for what Bushimo plans to achieve.

Upcoming Title: HUNTER×HUNTER NEN×SURVIVOR

In addition to its existing titles, Bushimo is also excited to reveal that it is working on a groundbreaking new mobile game, HUNTER×HUNTER NEN×SURVIVOR. Developed in collaboration with Wonder Planet Inc., this game marks the first survival rogue-lite installment of the popular HUNTER×HUNTER franchise. Targeting a simultaneous global release, the game is in active development with a planned launch in 2026. As part of the Bushimo branding, it promises to deliver an innovative gaming experience that fans of the series are sure to appreciate.

The Vision Behind the Brand Shift

Bushiroad's decision to concentrate its mobile gaming strategy under the Bushimo banner underscores its commitment to quality and consistency in storytelling and gameplay. By consolidating its titles, the company seeks to foster a stronger relationship with its audience, ensuring that players can expect a unified thematic and interactive environment across the gaming spectrum.

Moving forward, avid gamers and fans of Bushiroad can look forward to a diverse range of offerings that not only meet their high expectations but also enhance their overall gaming experience. This strategic alignment effects a significant step in building a stronger brand presence in the competitive mobile gaming landscape.

In conclusion, as Bushiroad prepares to launch this ambitious strategy with the Bushimo brand in December 2025, both existing fans and new players can anticipate an exciting array of titles and experiences that will redefine mobile gaming in the years to come. For media outlets, this development offers an excellent opportunity to cover and celebrate the evolution of one of Japan's most dynamic mobile gaming brands.