FERMÀT Secures $45 Million Series B to Transform AI-Driven Commerce Experiences
FERMÀT, an innovative AI-native commerce platform that generates engaging shopping experiences for brands, recently announced a significant funding milestone, raising $45 million in a Series B financing round. This investment was led by VMG Partners, a notable player in commerce enablement and brand investment, alongside existing supporters such as QED Investors, Greylock, and Bain Capital Ventures. The fresh capital aims to accelerate FERMÀT's mission to deliver hyper-personalized commerce experiences, a crucial aspect as the company prepares brands and agencies for the anticipated evolution towards agentic commerce.
Today's digital commerce environment is witnessing a profound transformation. Marketing executives from brands of all sizes are grappling with rising customer acquisition costs while striving to meet consumer demands for enhanced personalization in this new AI-driven era. With the global e-commerce market projected to exceed $8 trillion by 2027, brands are increasingly finding it challenging to stand out in a saturated marketplace and provide tailored experiences at scale.
FERMÀT's innovative approach directly addresses these challenges by enabling merchants to create highly personalized AI-driven commerce journeys. This development allows brands to enhance customer engagement without the need to heavily rely on extensive engineering efforts or high operational costs.
"The investment by VMG in FERMÀT stems from a series of discussions with marketing executives who are eager to explore the possibilities of hyper-personalized commerce. Our belief is that AI can revolutionize customer engagement," stated Indy Guha, General Partner at VMG Partners. "With the industry positioned at a pivotal moment along the intersection of AI, data, and brand development, FERMÀT emerges as a foundational platform for brands aiming to redefine their consumer interactions over the next decade."
Established in November 2021 by former LiveRamp product and engineering experts Rishabh Jain and Shreyas Kumar, FERMÀT quickly became a frontrunner in the AI-native commerce sector. Post its Series A funding, the company increased its Annual Recurring Revenue (ARR) by more than five times and triple its employee base. The platform is now instrumental in managing the entire shopping journey—from the initial customer touchpoint to checkout—for prestigious brands such as BISSELL, Unilever (Olly), Glossier, and GNC, while collaborating with leading agencies like Tinuiti.
Chris Chang, Senior Vice President of Strategic Partnerships at Tinuiti, commented, "Partnering with forward-thinking platforms like FERMÀT is vital as we navigate our way through the real-time evolution of e-commerce. Our collaboration here translates to tangible benefits for the brands we support. FERMÀT empowers our clients to design and optimize personalized experiences rapidly, allowing them greater control over performance throughout the entire sales process. By overcoming traditional engineering obstacles, brands can now create commerce journeys tailored for both human and automated shoppers efficiently."
Recent product innovations highlight FERMÀT's dedication to state-of-the-art solutions:
The influx of capital from the Series B financing is set to drive FERMÀT's growth trajectory forward. Plans include expanding their agency partner program, enhancing platform capabilities, and developing their proprietary commerce graph and data infrastructure further. The company's vision is centered around facilitating personalized interactions throughout every digital commerce experience.
CEO and co-founder Rishabh Jain expressed enthusiasm regarding the funding round's implications: "This investment solidifies FERMÀT's stance in defining a category of uniquely tailored commerce experiences for each shopper. We have successfully validated our business model and are now well-positioned as leaders in our field. We anticipate that in the coming few years, all commerce experiences—ranging from advertising to agentic shopping interactions—will be powered by FERMÀT's cutting-edge technology for personalized commerce."
The Series B investment will further sharpen FERMÀT's category leadership through:
This journey is just the beginning for FERMÀT, as it moves forward with carving out a transformative role in the future of commerce experiences.
Understanding the Current Commerce Landscape
Today's digital commerce environment is witnessing a profound transformation. Marketing executives from brands of all sizes are grappling with rising customer acquisition costs while striving to meet consumer demands for enhanced personalization in this new AI-driven era. With the global e-commerce market projected to exceed $8 trillion by 2027, brands are increasingly finding it challenging to stand out in a saturated marketplace and provide tailored experiences at scale.
FERMÀT's innovative approach directly addresses these challenges by enabling merchants to create highly personalized AI-driven commerce journeys. This development allows brands to enhance customer engagement without the need to heavily rely on extensive engineering efforts or high operational costs.
"The investment by VMG in FERMÀT stems from a series of discussions with marketing executives who are eager to explore the possibilities of hyper-personalized commerce. Our belief is that AI can revolutionize customer engagement," stated Indy Guha, General Partner at VMG Partners. "With the industry positioned at a pivotal moment along the intersection of AI, data, and brand development, FERMÀT emerges as a foundational platform for brands aiming to redefine their consumer interactions over the next decade."
Pioneering a New Category
Established in November 2021 by former LiveRamp product and engineering experts Rishabh Jain and Shreyas Kumar, FERMÀT quickly became a frontrunner in the AI-native commerce sector. Post its Series A funding, the company increased its Annual Recurring Revenue (ARR) by more than five times and triple its employee base. The platform is now instrumental in managing the entire shopping journey—from the initial customer touchpoint to checkout—for prestigious brands such as BISSELL, Unilever (Olly), Glossier, and GNC, while collaborating with leading agencies like Tinuiti.
Chris Chang, Senior Vice President of Strategic Partnerships at Tinuiti, commented, "Partnering with forward-thinking platforms like FERMÀT is vital as we navigate our way through the real-time evolution of e-commerce. Our collaboration here translates to tangible benefits for the brands we support. FERMÀT empowers our clients to design and optimize personalized experiences rapidly, allowing them greater control over performance throughout the entire sales process. By overcoming traditional engineering obstacles, brands can now create commerce journeys tailored for both human and automated shoppers efficiently."
Commitment to Innovation
Recent product innovations highlight FERMÀT's dedication to state-of-the-art solutions:
- - Pierre Strategize AI: This smart AI agent analyzes store performance and audience behavior to craft personalized strategies for the sales funnel and comprehensive commerce experiences.
- - Heatmaps: This tool visualizes user engagement at an unprecedented level, pinpointing areas of high interaction and friction with the help of large language models (LLMs).
- - Funnel Visualizer: Users can explore the complete customer journey in real time to identify unique merchandising opportunities and make immediate funnel adjustments.
- - Pierre Data Explorer: A tool that allows users to converse with their data to gain rapid insights and analytical understanding of shopping behaviors.
- - Commerce Brain: This system captures every consumer behavior in an anonymized manner, providing enterprises with unparalleled insights into shopper patterns and preferences.
The influx of capital from the Series B financing is set to drive FERMÀT's growth trajectory forward. Plans include expanding their agency partner program, enhancing platform capabilities, and developing their proprietary commerce graph and data infrastructure further. The company's vision is centered around facilitating personalized interactions throughout every digital commerce experience.
A Forward-Thinking Perspective
CEO and co-founder Rishabh Jain expressed enthusiasm regarding the funding round's implications: "This investment solidifies FERMÀT's stance in defining a category of uniquely tailored commerce experiences for each shopper. We have successfully validated our business model and are now well-positioned as leaders in our field. We anticipate that in the coming few years, all commerce experiences—ranging from advertising to agentic shopping interactions—will be powered by FERMÀT's cutting-edge technology for personalized commerce."
The Series B investment will further sharpen FERMÀT's category leadership through:
- - Enhanced AI Initiatives: Enhancing capabilities to curate optimal commerce experiences for both human users and automated agents, focusing on innovations in AI-generated interactions and merchandising.
- - Data Infrastructure Development: Advancing the FERMÀT commerce brain to become the world's largest dataset for understanding both human and agentic shoppers, facilitating hyper-personalized journeys at scale.
- - Team Expansion: Recruiting more talent in enterprise sales, agency strategy, and product development areas to ensure rapid adoption and deeper industry connections.
This journey is just the beginning for FERMÀT, as it moves forward with carving out a transformative role in the future of commerce experiences.
Topics Consumer Technology）
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