#Japan #Sekisui Chemical #Mito #Noble Home #Kanto Expansion

Expansion of Noble Home Group through Acquisition by Sekisui Chemical

Sekisui Chemical Company, under the leadership of President Masahide Yoshida, has made a significant move in the housing market by acquiring all shares of Noble Home Co., a wooden custom home builder based in Mito, Ibaraki, along with five affiliated companies. This acquisition, finalized on June 22, 2026, supports Sekisui's mid-term management plan, "Accelerate 2028," which focuses on strengthening market management to accelerate growth in new housing.

Overview of the Acquisition

Noble Home Group has a long-standing reputation in the Kanto region for its expertise in designing and constructing wooden custom homes. This acquisition is expected to enhance Sekisui's presence in the market, allowing for a better consolidation of product strength, sales capabilities, construction prowess, and land procurement skills. The collaboration aims to meet diverse residential needs and improve the quality of housing provided in the Kanto area, contributing to the overall growth of both companies.

Strategy Behind the Acquisition

With the growing diversity of housing needs, Sekisui Chemical has been on the lookout for partners that can create new value in residential offerings. Noble Home Group has been recognized for its excellent balance across performance, design, and cost-effectiveness in the wooden custom home sector. Its range of experience from Ibaraki, Tochigi, Chiba, and Yamanashi prefectures showcases its robust capabilities in meeting local customer demands. The acquisition aims to leverage the synergy between Sekisui's steel and wooden housing and the established reputation of Noble Home's custom homes.

Anticipated Benefits

The collaboration with Noble Home Group is expected to yield three primary advantages:

1. Product and Sales Advantages: By combining Sekisui's steel and wooden housing while utilizing Noble Home's strong brand presence in the Kanto region, they plan to create a more flexible proposal system to meet a wider array of customer requests.

2. Construction Advantages: By sharing construction partners, both companies can minimize workforce shortages and ensure timely project completion, providing a stable housing delivery backbone to customers.

3. Land Procurement Advantages: The synergy of both companies' information networks will broaden their potential for land acquisition, leading to optimized land offerings tailored to customer preferences, from small to large-scale developments.

Future Prospects

Looking ahead, the stock acquisition is scheduled to be finalized in the latter half of 2026, marking a new chapter in Sekisui Chemical's ambitious growth plan in the residential sector. The integration of Noble Home Group signals a commitment to delivering safe, long-lasting homes and contributing to a society where people can live comfortably and confidently.

About Noble Home Co.

Founded on October 28, 1994, Noble Home Co. specializes in designing and constructing wooden custom homes and renovations. With a workforce of 535 employees and a projected revenue of 25.5 billion yen for the 2025 fiscal year, Noble Home continues to serve the Kanto region, upholding its reputation for quality and reliability in construction.

Related Companies

The five affiliated companies of Noble Home include:

• - Stage Planning Co.: Real estate sales.
• - Noble Holdings Co.: Management of group companies.
• - Noble Tech Co.: Construction services.
• - Tochigi Future Development Co.: Real estate brokerage and development.
• - Nishi Kofu Housing Co.: Design and construction of wooden custom homes in the Yamanashi region.

As Sekisui Chemical embarks on this new journey with Noble Home Group, the expectation is not only to enhance their operational capacity but also to positively impact the housing sector, addressing the rising demands of modern buyers.