#USA #Washington #Crayola #ADDY Awards #American Advertising Federation

The Call for Entries is Open for the 2025-26 American Advertising Awards

The American Advertising Federation (AAF), recognized as the 'Unifying Voice for Advertising', has officially launched the call for entries for the upcoming 2025-26 American Advertising Awards. This prestigious competition is noted as one of the largest in the United States, highlighting exceptional creativity and innovation in advertising across various platforms.

Overview of the Competition

The American Advertising Awards is a comprehensive three-tiered competition starting at the local level, with 115 markets currently accepting submissions. Participants begin at the local tier, with winning entries advancing to the District level, before culminating in the national competition. This structure promotes both local talent and national recognition of advertising excellence. Last year's contest attracted thousands of entries, all vying for the coveted ADDY Award™. In a noteworthy highlight, Goodby Silverstein & Partners won the Best of Show for their remarkable work promoting Cheetos.

Additionally, the competition encourages collegiate participation through a dedicated Student Division, which allows students to showcase their creative work. Notably, the Best of Show Student award in the previous year was claimed by a campaign from BYU AdLab for Crayola.

A Mission Driven by Excellence

Steve Pacheco, the President and CEO of AAF, emphasized the mission of the American Advertising Awards, stating, "To recognize and reward the creative spirit of excellence in the art of advertising." He elaborated that the entries not only honor creativity but also contribute to boosting the industry through various programs aimed at advocacy, education, and consumer awareness. As Pacheco noted, winning an ADDY is not just about recognition; it directly supports initiatives that advance the advertising profession and its positive impact on society.

Event Details

The results for the 2025-26 American Advertising Awards will be celebrated at the AAF ADMERICA National Gala on May 29, 2026, in Austin, Texas, a significant event that promises to draw industry leaders, creatives, and influencers from across the nation. The gala will be hosted by Nina Parker, a well-known television personality and fashion designer, promising an evening filled with recognition and inspiration.

For those interested in entering the competition, further details, including guidelines and examples of past winning entries, can be found by visiting American Advertising Awards.

About the AAF

Founded in 1905, the American Advertising Federation plays a vital role in connecting various stakeholders across the advertising industry. The AAF’s Board of Directors implements various signature events and initiatives including the Advertising Hall of Fame, Advertising Hall of Achievement, and numerous educational programs aimed at fostering growth and excellence among its over 35,000 members.

Through its efforts, the AAF continues to be a pivotal force in advocating for the advancement of the advertising industry and celebrating the talented professionals who shape its future. As the entry period for the 2025-26 Awards opens, the AAF looks forward to showcasing the creative brilliance that defines the world of advertising today.