New Cute Destination Opens in Omotesando: LINDA. SHOP

A new and delightful destination dedicated to all things cute has just opened in Omotesando, Tokyo. LINDA. Inc., a company renowned for its unique perspective in character licensing and product development, has officially launched its first physical store, the LINDA. SHOP, on April 4, 2026. This exciting venture combines the joy of shopping with the wonder of character experiences, allowing visitors to immerse themselves in a vibrant and playful atmosphere.

A Retail Experience Like No Other

This store marks LINDA. Inc.'s inaugural foray into direct retail, showcasing a selection of goods from both popular Korean characters and newly developed original characters. The shop features an impressive variety of merchandise including quirky household items and trendy apparel. Throughout the store, products are artistically displayed according to their respective characters, creating an engaging shopping experience. Please note that the displays within the store will vary over time, offering something new for each visit.

Photo Opportunities Abound

LINDA. SHOP is not just about shopping; it's also designed to be an Instagrammable space that encourages visitors to capture memories. The store is filled with numerous photo spots, featuring oversized plush toys and unique decorative objects. Visitors can take pictures with adorable characters, creating delightful mementos from their visit.

Featured Characters

Among the store’s highlights are five beloved characters:

MOMOREI

MOMOREI is a nostalgic Korean character celebrated for its unique comic-book style and vibrant color palette. Featuring best friends Rico the rabbit and Pinco the bear, MOMOREI offers exciting products, including a cosmetics line that allows fans to experience fun touch-ups in-store.

- Official Website
- Instagram

mellowbean

Mellowbean is a new digital character that bridges the gap between emotions and visual representation. This innovative character encapsulates feelings like happiness and sadness, and the shop carries a range of food and home decor items inspired by mellowbean's impactful designs.

- Official Website
- Instagram

POKORI Friends

Created by artist Lee Slow, POKORI Friends is known for its enchanting color schemes and positive vibes. This character has garnered immense popularity in Korea, and LINDA. SHOP is proud to be its exclusive retailer in Japan.

- Official Website
- Instagram

New Characters

In addition to these cherished characters, LINDA. SHOP also features exclusive merchandise from newly debuted characters, TERE TERE Chan and ITTY-WINTIT, which launched in September 2025. Shoppers can get their hands on the latest items before anyone else.

- TERE TERE Chan: Official Site, Instagram
- ITTY-WINTIT: Official Site, Instagram

Store Information

Business Hours

- Open on weekends and holidays from 12:00 PM to 6:00 PM.

Location

- Address: 5-46-1 Jingu-mae, Shibuya City, Tokyo 150-0001, YSK Building, 1st Floor.

About LINDA. Inc.

Founded by LINDA Igarashi, LINDA. Inc. is a character production and creative company dedicated to nurturing character-centric culture. With a successful history in launching characters in Japan and creating partnerships across various industries, LINDA. continues to push the boundaries of creativity and character development. The company focuses on utilizing the charm of “Kawaii” culture while also venturing into product licensing and B2B collaborations.

For companies interested in character licensing or collaborations, please reach out to LINDA. Inc. for inquiries regarding potential partnerships and campaigns.