#USA #Los Angeles #PC Game Pass #QTCinderella #Mutiny

A Bold Fashion Statement by PC Game Pass at The Streamer Awards

At this year's Streamer Awards, PC Game Pass made a remarkable impact with a unique activation titled "Dripping in PC Game Pass." This initiative was part of their recently launched "We got you" campaign and featured a stunning custom gown worn by QTCinderella, who is both the founder of the awards and a beloved Twitch streamer. The gown was designed by the viral TikTok sensation @whoisJillea and showcased an impressive blend of fashion, gaming, and marketing.

The gown itself was more than just a piece of clothing; it was an artistic statement combining high-tech gaming elements with high-end fashion. The intricate design included various PC components, such as wires, ethernet cables, microchips, and keycaps, woven into the corset and sleeves. This merging of aesthetics brilliantly represented the modern gamer’s identity: as both gamers and trendsetters.

In a creative twist, the train of the dress featured hidden codes for claiming PC Game Pass subscriptions. This clever addition provided fans with direct access to the extensive library of games they could enjoy, at the same time highlighting the affordable accessibility that PC Game Pass offers to gamers.

Omar Smith, the Integrated Marketing Manager at Game Pass, expressed enthusiasm about being part of the Streamer Awards, emphasizing the vital role streamers play in sharing the joy of gaming with audiences worldwide. He stated, "We admire the part that streamers play in spreading the joy and community of gaming and we're thrilled to have PC Game Pass share the stage in such a unique way and deliver on our promise of giving PC players what they want."

To complete her look, QTCinderella carried an Xbox Nexus clutch, topping it off with a crown fashioned out of a fully functional Xbox wireless headset. This innovative and playful ensemble perfectly encapsulated the spirit of gaming culture while maintaining an elegant appearance on the red carpet.

Claire Zimmerman, Creative Director at Mutiny, further elaborated on the philosophy behind their campaign. "Our 'We got you.' campaign embraces the fact that our audience isn't fond of ads, so we don't shy away from it—we own it. This dress is a bold, self-aware statement that unapologetically says, 'Yes, this is an ad,' debuting on the biggest night for streamers. It's a fresh, creative launchpad for future moments where we'll continue to show up in unexpected, overt ways in gaming culture."

The Dripping in PC Game Pass activation did not just sponsor a moment—it created an unforgettable experience that merged the realms of fashion, gaming, and marketing. The combination of humor, cutting-edge fashion, and gaming culture made this event memorable for creators, fans, and viewers alike.

About the Collaborators

Mutiny

Mutiny, a branch of the Trailer Park Group, is known for delivering innovative and bold campaigns that engage audiences across various platforms. Their ability to create immersive brand experiences is key in breaking boundaries and driving impactful results.

QTCinderella

QTCinderella is a prominent figure in the streaming community, celebrated for her engaging presence on platforms like Twitch and YouTube. As the host of The Streamer Awards, she brings her unique charisma to the forefront, captivating audiences for over six years.

Jillea

Jillea has emerged as a groundbreaking designer, appreciated for her detailed and imaginative designs showcased across TikTok. Her work has redefined the intersections of fashion and cosplay in today's digital landscape, earning her millions of followers and views.

With such creative endeavors, PC Game Pass is not just selling a product; they are celebrating culture, creativity, and the unity that gaming brings to people worldwide.