MOVA Expands Innovative Product Line in Turkey with Smart Technology for Young Generations

MOVA Unveils New Product Line in Turkey

MOVA, the dynamic sub-brand under the global smart-home giant DREAME, has officially launched its innovative product range in Turkey, embodying the mantra, "Move on, ventures await." This move marks a pivotal step in MOVA's aim to enhance its footprint in various regions including North America, Europe, Australia, Southeast Asia, East Asia, and now the Middle East.

A Diverse Range of Products

The brand is introducing five advanced products tailored to maximize user comfort and efficiency. These include the S20 Ultra, E30 Ultra, S10 Plus, S10, and M1, each designed with state-of-the-art technology and sleek design to meet the needs of modern households.

S20 Ultra - The Flagship Model

The S20 Ultra is equipped with cutting-edge features such as the Twin Rubber Brush, VibroTurbo Mopping System, and RoboSwing Mopping Technology, which together offer remarkable cleaning power. With an impressive suction capacity of 8300Pa and a self-cleaning mop that utilizes 60°C hot water, it ensures exceptional cleaning performance. The model incorporates smart cleaning strategies like Smart Brush Lift, Advanced Route Planning, and user-friendly Application Control for customizable cleaning experiences.

E30 Ultra - Bestseller

Renowned for its efficiency, the E30 Ultra integrates the DualBoost 2.0 system, allowing for an impressive hands-free usage of up to 75 days. Its powerful 7,000Pa Vormax™ suction, combined with Smart Carpet Cleaning and the innovative RoboSwing™ Mopping Technology of the new DuoScrub™ Mopping System, makes it effective for comprehensive cleaning tasks. Furthermore, it offers features such as 10.5 mm Mop Lift and Obstacle Avoidance, allowing for both intuitive operation and easy control via a user-friendly app that supports voice assistant integration including Alexa, Siri, and Google Assistant.

S10 - Unleashing Cleaning Power

With a noticeable suction power of 7,000Pa, the S10 easily tackles food crumbs, debris, and pet hair. The integration of VibroTurbo™ Mopping System, RoboSwing Mopping Technology, and the Auto-Empty feature into a 4L E12 Dust Bag (only for S10 Plus) presents a customized approach to cleaning that enhances home hygiene with minimal effort.

M1 - Compact Design, Efficient Cleaning

The M1 stands out with its compact design, measuring 7.6 cm in height and 32.5 cm in diameter, allowing it to glide seamlessly under furniture to reach hidden dust. Offering 4,500Pa suction, SoF LiDAR Laser Navigation, and a combination of sweeping and mopping functionalities, it ensures effective cleaning even in tight spaces thanks to its advanced sensor technology.

MOVA’s Global Expansion and Innovation

Currently available in over 30 countries, MOVA’s entry into the Turkish market is a key milestone in its global expansion strategy. Focusing on smart home technology, the brand continually innovates design and functionality to enhance household experiences. Consumers can explore MOVA's new products on Trendyol and learn more via their active social media presence on platforms like Instagram, Facebook, and YouTube.

Starting from early 2025, MOVA plans to introduce a three-year warranty policy across selected models in all markets, with the E30 Ultra being the first to receive this assurance followed by additional new models. This commitment underscores MOVA’s dedication to quality and customer satisfaction in the evolving smart home technology landscape.