#Japan #Yokohama #Konaka #SUIT SELECT #Customer Delight

Konaka Co., Ltd.'s Commitment to Service Excellence

Konaka Co., Ltd., headquartered in Yokohama, Kanagawa Prefecture, is proud to announce that its brand 'Konaka-Futata' has once again achieved high accolades in the Ministry of Economy, Trade and Industry's 'Omotenashi Standard Certification System.' The company has successfully renewed its 'Konn Certification' and attained the highest rating of 'SE☆☆☆' in the Service Excellence SE Maturity Evaluation.

This marks the third consecutive renewal of the 'Omotenashi Standard Certification' since first receiving it in 2018, while the 'Service Excellence SE Maturity Evaluation' is being updated for the first time since its initial certification in 2023.

'Konaka-Futata' specializes in business and formal wear, emphasizing not only refined styles but also the joy of dressing up and comfortable wearability. The quality of its service is equally important, providing advice on material, function, fashion, and customer etiquette, enhancing the overall shopping experience for its customers.

Assessment of Konaka Co., Ltd.'s Efforts

The evaluation of Konaka's service excellence covered several key areas:
1. Leadership in Service Excellence and Organizational Culture
2. Employee Engagement
3. Design of Exceptional Customer Experience and Innovation Management
4. Operational Excellence in Continuously Improving Service

Through the PDCA cycle, it was confirmed that the organizational capabilities align with or exceed the level of the operational foundation of 'ISO23592.' Furthermore, the visibility of the design process for superior customer experiences was recognized, showcasing Konaka's efforts toward realizing the global standard of excellence in service.

What is the 'Omotenashi Standard Certification'?

This certification system, created by the Ministry of Economy, Trade and Industry, promotes the maintenance and improvement of high-quality services across all businesses in the hospitality sector. It aims to:
1. Promote Value-Added Management
2. Encourage Digital Transformation
3. Attract and Retain New Employees

What is the 'Service Excellence SE Maturity Evaluation'?

Registered by the Japan CSR Association, which is authorized by the Ministry of Economy, Trade and Industry, this evaluation assesses service excellence per the ISO23592 standard, recognizing companies that provide remarkable service experiences that lead to exceptional customer satisfaction.

What is ISO23592?

ISO23592 is an international standard related to service excellence that aims to improve hospitality services globally. It defines 'Service Excellence' as the capacity of organizations to consistently deliver excellent services. Furthermore, 'Excellent Service' signifies a high level of service provision that results in outstanding customer experiences and delight.

Konaka Co., Ltd. remains committed to enhancing customer convenience and service quality to ensure an enjoyable shopping experience for all.

About Konaka Co., Ltd.

With the theme 'Everything Starts with Quality,' Konaka Co., Ltd. focuses on total coordination of customers' lifestyles through business wear that incorporates quality materials, functionality, fashion, and service. The company operates under various brands, including 'Konaka' and 'Futata,' dual urban concept shops 'Suit Select,' and custom order brand 'Difference.'

With a capital of 100 million yen, Konaka boasts 394 stores (as of September 30, 2025): 149 stores under 'Konaka/Futata,' 173 under 'Suit Select,' 66 under 'Difference,' and 6 under 'Future Suit Technology.' They are dedicated to ensuring that customers enjoy shopping while engaging with innovative service practices.

Konaka’s CEO, Kensuke Konaka, can be reached at 045-825-1111 for further inquiries.