#United States #San Francisco #Sirona Medical #Unify Platform #Avidity Partners

Sirona Medical Achieves Significant Funding Milestone

In a remarkable step forward for the radiology tech landscape, Sirona Medical, a frontrunner in cloud-native radiology workflow software, has announced a significant $42 million in Series C financing. This funding round, primarily led by Avidity Partners, also saw participation from existing investors, including 8VC and GreatPoint Ventures.

This financial injection marks a continuation of the momentum that Sirona generated following the successful launch of its Unify platform last November, indicating strong investor confidence in the company’s innovative approach to radiology IT.

Transforming Radiology Workflows

Sirona Medical has established itself as a key player by successfully integrating crucial elements of the radiologist's workflow with unprecedented commercial validation. The Unify platform stands out as it provides consolidated access to workflow features such as worklists, imaging viewers, reports, and PACS archives. This seamless integration is expected to enhance workflow efficiency considerably while also maximizing customer success.

With the latest capital infusion, Sirona is gearing up for accelerated growth by focusing on several key initiatives. These include:
1. Evolving the Unify Platform: Enhancements aimed at improving workflow efficiency and incorporating AI-powered report generation.
2. Boosting Customer Support: Investing in ongoing customer service to ensure client satisfaction and system reliability.
3. Commercial Expansion: Exploring new market opportunities to reach a broader audience.

Leadership Transition

In conjunction with this funding round, Sirona announced a pivotal leadership change, appointing Hooman Hakami as CEO. A distinguished executive with experience at GE Healthcare and Medtronic, Hakami will help steer the company as it moves into the next growth phase. Meanwhile, Cameron Andrews, the founder of Sirona, will shift gears into the role of President, remaining deeply involved in the company’s evolution.

Regarding this transition, Andrews stated, "We are entering the next phase in the company's maturity... supporting the success of every customer." This sentiment resonates with Hakami's remarks about the company's unique value proposition, recognizing the significance of Sirona’s integrated workflow across various platforms.

Cutting-Edge Technology

The Unify platform is designed to be cloud-native, allowing radiology practices to merge disparate workflows efficiently. It can be deployed as an extension over existing on-premises systems, enabling practices serving multiple health systems to streamline operations into one cohesive workflow.

Advantages of the Unify platform include:

• - Enhanced Data Security: Utilizing advanced protocols to safeguard against cyber threats and maintain industry standards.
• - Proactive Monitoring: Real-time tracking capabilities that address potential issues before they escalate.
• - Fault Tolerance: A robust system that ensures continuous operation, even in cases of failures.
• - AI Integration: Seamless incorporation of AI algorithms from both first and third-party providers.

Upcoming Showcase

As evidence of its ongoing innovation, Sirona is set to unveil its Unify platform at the Radiological Society of North America (RSNA) annual meeting in Chicago from Dec 1-4. Attendees can book demonstrations at Booth #5509 in the South Hall, where they can explore subscription options for the Sirona Unify, Sirona Business Continuity, and Sirona Reporting services.

Jacob Garfield, Managing Director at Avidity Partners, emphasized, "Our belief in the unique value proposition that Sirona offers is unequivocal... the response from customers validates the unmatched capabilities of a cloud-native approach."

In conclusion, Sirona Medical is poised to define the future of radiology with its innovative Unify platform, focused on improving efficiencies for healthcare professionals while ensuring customer satisfaction and scalability. For more information, visit their official website at www.sironamedical.com.