#Japan #Tokyo #Health Initiatives #Sports Science #PHR

New Health Initiative Launched by Sports Science Company

In a groundbreaking effort, Sports Science Company (Headquartered in Tokyo, CEO: Yasuyuki Koike) has launched a new health initiative in collaboration with the Kansai Innovation Center (MUIC Kansai) to tackle lifestyle diseases and extend the health span of individuals. This project leverages years of research data accumulated through the development of the "Chokkin®" and the "Five Basic Physical Fitness" methodologies to create a model for supporting the next generation's health, focusing on children’s growth and seniors’ longevity.

Goals of the Initiative

The initiative seeks to create a society where individuals can maintain and improve a high level of independence throughout their lives. By repurposing data from athletes to cater to the general population, the project promotes the idea of "reserve strength". This encourages individuals to live healthily without heavy reliance on medical services through effective health management and disease prevention methods.

Addressing Social Issues

Japan is facing the dual challenges of an aging population and decreasing birth rates. This initiative aims to achieve two main goals:
1. Higher Independence: Utilizing research data to help individuals manage their health and prevent severe conditions effectively, promoting the idea of accumulating physical strength throughout life.
2. Reducing Healthcare Costs: By providing private sector health services, the initiative aims to lessen reliance on national health insurance and develop a cost-effective healthcare model that reduces overall medical expenses.

Details of the New Project

The project will implement several activities to prove the benefits of combining sports gym use with meal delivery services specifically for preventing lifestyle-related diseases and maintaining functional abilities:

• - Initiating trials in designated areas using meal delivery service participants to gauge their needs and receive feedback related to fitness and sports.
• - MUIC Kansai will provide startup support and funding to facilitate initial costs and step-by-step hypothesis validation.

Collaboration with Fujitsu

To maximize the utilization of collected data for better outcomes, Sports Science Company will collaborate with Fujitsu. This partnership will enhance the robustness of the initiatives by focusing on two key areas:

• - Analyzing user’s activity and dietary habits for better understanding.
• - Utilizing AI technologies to provide personalized support for behavioral changes.

Future Outlook

Through this health initiative, Sports Science Company aspires to realize a society where health is a norm. Plans for expansion across more regions and targeting additional demographics will be pursued, with an emphasis on recruiting participants for trials. The collaboration with MUIC Kansai will also involve disseminating information to promote community involvement, all aiming to establish a sustainable and effective health support model.

About Sports Science Company

• - Company Name: Sports Science Company (Brand Name: Arrows Lab & Gym)
• - Location: 1-11-1 Marunouchi, Chiyoda-ku, Tokyo, 16F Pacific Century Place Marunouchi
• - CEO: Yasuyuki Koike
• - Business: Sports science services
• - Website: Visit Us

Contact Information

For inquiries, please reach out to:
Agekk Public Relations

• - Email: [email protected]

This initiative represents a significant step towards addressing the growing health challenges faced by the aging population. As we progress, the emphasis on community participation and collaborative efforts will be vital in achieving lasting results.