#Japan #Tokyo #Eye Care #Lava #Memiel

Eye Care for the Digital Age: Introducing 'Memiel'

In today's digital era, prolonged usage of smartphones and computers is taking its toll on our eyes. Recognizing this growing concern, LAVA International, known for operating over 700 hot yoga studios across Japan, has launched a new eye care brand named 'Memiel'. This brand is not just about vision, but about the ability to see better, coining the term 'Mirryoku' or 'Viewing Power'.

The Brand Concept

'Memiel' focuses on enhancing viewing capability by promoting a fresh approach to eye care. With digital eye strain affecting concentration, leading to discomfort in the neck and shoulders, Memiel aims to rejuvenate not just the eyes but also the overall wellbeing of its users.

Addressing the Ubiquitous Eye Strain

The digital lifestyle has led many to experience various issues like eye fatigue, difficulty focusing, and blurriness. Such symptoms can hinder daily performance and are often linked to reduced concentration and physical discomfort.

A New Perspective: 'Mirryoku' or Viewing Power

In light of increased screen time, muscles responsible for focusing our vision can become overworked and deteriorate in function. Memiel introduces the concept of 'Mirryoku'—which shifts the focus from sheer visual acuity to the overall function of our ability to see. By improving eye condition, this brand aspires to unlock innate viewing potential, thereby enhancing daily performance.

Memiel's Key Features

Memiel employs a unique combination of patented EMS technology and manual therapy to provide effective treatments for the eye area. Here are its standout features:

1. Hybrid Approach: The service integrates EMS and manual techniques to target eye muscles effectively.
2. Quick Sessions: Each session lasts just 30 minutes, making it easy to fit into busy schedules.
3. Visible 'Mirryoku' Assessment: Memiel offers a unique check before and after treatment to document both subjective feelings and objective metrics, helping users realize the changes.

User Satisfaction Survey Reveal High Approval

In a pre-opening survey involving 50 participants, approximately 98% reported satisfaction with the treatment received. Key takeaways highlighted a reduction in eye strain, with around 66% feeling their eyes were lighter, 46% expressing enhanced relaxation, and 38% noting improved focus. Anecdotal feedback reflected the new eye care habit fitting seamlessly into their routines.

Testimonials from Users

• - Female, 30s: “After the treatment, I felt my eyes were lighter, and it refreshed my mood.”
• - Female, 40s: “Even a short session helped me relax; I would love to come here after work.”
• - Male, 20s: “The careful treatment made the time fly. It felt pleasing.”

Quality Experience with Unique Heat Therapy Items

To ensure a comforting experience, Memiel employs specially curated heat therapy items, including organic herbs and brown rice sourced from Ishikawa Prefecture, handcrafted into heat packs. The natural materials and gentle warmth provide comfort not just to the eyes but extend soothing sensations to the neck and shoulders.

A Relaxing Atmosphere for Optimal Care

The physical space of Memiel is designed with the themes of relaxation for both mind and eyes in mind. Featuring green and natural wood tones complemented by herbal scents, the ambiance encourages a deep sense of relaxation for clients.

Location of 'Memiel Akasaka Mitsuke'

• - Address: 5th Floor, Takowa Akasaka Building, 3-21 Akasaka, Minato-ku, Tokyo
• - Website: memiel.jp
• - Hours: 9:00 AM - 9:30 PM (Last appointment at 9:00 PM)
• - Access: 2 minutes by foot from Akasaka Mitsuke Station, 6 minutes from Akasaka Station, and 8 minutes from Nagatacho Station

Opening Campaign Details

To celebrate its grand opening, Memiel will be running special promotional plans from June 1 to August 31, including discounted monthly fees and various membership benefits.

• - Campaign Advantages: First-month fee waived, ongoing discounts of ¥2,000 on monthly fees for one year, and unlimited course changes.

For further details, check the website or contact:
Email: [email protected]
LAVA International is dedicated to enhancing the wellbeing of others through diverse services, with the goal of bringing happiness through yoga and beyond.