Celebrating 60 Years of Automotive Washing Innovation at IMO Car Wash

60 Years of Innovation: IMO Car Wash

On March 8, 2025, IMO Car Wash celebrates an incredible milestone: 60 years of providing top-notch car washing services worldwide. Renowned for their quality and reliability, IMO is launching a stylish new look alongside groundbreaking innovations that enhance car care while emphasizing sustainability.

For six decades, millions globally have trusted IMO's exceptional products. However, rather than resting on past success, IMO has teamed up with the innovative minds at WashTec to deliver a new era of car washing products and services. This collaboration sets a new standard in vehicle care while being environmentally conscious.

Introducing Graphene G60

The highlight of IMO's innovations for 2025 is the introduction of Graphene G60, a revolutionary car wash formula that integrates advanced carbon weave technology with a self-cleaning finish. This unique combination ensures every wash provides customers with that coveted 'new car' look. The revolutionary product is set to be tested at select IMO locations, promising unmatched innovation, protection, and shine for vehicles.

This commitment to excellence is complemented by a renewed focus on sustainability. IMO proudly presents state-of-the-art fine mist applicators and next-generation water jets that significantly reduce water consumption during the washing process. By incorporating solar and wind energy investments and rainwater harvesting systems, the iconic blue brand showcases how innovation and eco-friendliness can go hand in hand.

A Legacy of Excellence and a Future of Innovation

In a fast-evolving world, one thing remains constant: IMO's dedication to innovative car wash solutions. With a rich experience of six decades, cutting-edge products, and the latest scientific advancements, IMO remains at the forefront of the industry, serving over 25 million customers annually across 720 locations in Europe and Australia.

As we honor 60 years of exceptional car washing, we also look forward to a brighter and cleaner future. 2025 promises to be pivotal in the evolution of car wash technology, securing IMO's legacy of delivering superior cleaning solutions that reflect their commitment to automotive excellence. Cheers to 60 years of transforming how we care for our vehicles, setting the stage for even more ambitious pursuits ahead.