#USA #Amsterdam #Audio Vivid #Avid #UWA

UWA and Avid Join Forces for Audio Innovation at IBC 2025

The UHD World Association (UWA) has announced a significant technical partnership with Avid during the highly anticipated IBC 2025 event. The collaboration aims to integrate the Audio Vivid standard into Avid's Pro Tools ecosystem, setting a new benchmark in audio production technology.

For the first time, Avid will showcase a dedicated Pro Tools workstation designed specifically for compatibility with Audio Vivid, marking a notable advancement for this immersive and open audio format aimed at professional post-production and broadcasting workflows. This partnership is a testament to UWA's commitment to pushing the boundaries of audio technology.

During the event, Avid's technical experts will provide live demonstrations of how Pro Tools supports the Audio Vivid format. Attendees will have the opportunity to experience firsthand the innovative workflow capabilities introduced by this integration. Furthermore, UWA will host exclusive showcases at their booth (3C.48), including an immersive Audio and HDR Vivid room that highlights how open and interoperable standards can transform audio and video workflows in a professional setting.

On September 13, from 4 PM to 6 PM, UWA will host a 'Happy Hour' event featuring the premiere of a demonstration video. This video will highlight the integration of the Audio Vivid SDK with Avid’s systems along with the latest developments in the Vivid ecosystem, showcasing the profound impact of this collaboration on the industry.

According to Vincent Zhang, the Secretary-General of UWA, "The successful integration of Audio Vivid into the Pro Tools ecosystem signifies a major milestone in the evolution of immersive audio technology. From its inception as a standard to its widespread acceptance across the industry, this partnership with Avid combines open technical architecture with top-tier professional performance, setting a global standard for immersive audio workflows. This collaboration not only reinforces Audio Vivid’s market presence but also connects it with the international professional creation ecosystem, moving the global audio industry towards an enriched immersive experience."

Chris Winsor, Avid's Director of Product Management, added, "Integrating Audio Vivid into Pro Tools through our immersive SDK demonstrates Avid's commitment to open standards and innovation. This capability allows native compatibility with object-based spatial audio workflows, providing professionals with powerful new tools for immersive production."

With the integration of Audio Vivid, professionals in the audio field can expect to unlock numerous potential benefits, from improved sound quality to enhanced creative capabilities. This partnership not only embodies a pivotal moment for both organizations but also showcases the future of audio production and its technological possibilities.

As the IBC 2025 event approaches, excitement around this collaboration is building, and industry professionals are eagerly anticipating a glimpse into the future of audio technology.

For further updates on UWA, you can follow their official news stream at UHD World Association or connect with them on LinkedIn. To learn more about Avid Technology, visit Avid's official site.

In closing, the UWA and Avid collaboration promises not just incremental improvements but a transformative leap in how audio is produced, experienced, and interacted with, paving the way for a new era in the audio technology landscape.