Puja Vohra Appointed Chief Marketing Officer at Fox Corporation to Enhance Advertising Strategies
Puja Vohra has officially joined Fox Corporation as their Chief Marketing Officer and Executive Vice President of Advertising Sales, a position that signifies the company's commitment to enhancing its marketing strategy for advertising across its broad spectrum of platforms. This pivotal role comes as Fox attempts to consolidate its marketing efforts, leveraging Vohra's extensive expertise in both business-to-business (B2B) and business-to-consumer (B2C) marketing.
In her new capacity, Vohra will report directly to Jeff Collins, who serves as the President of Advertising Sales, Marketing, and Brand Partnerships. Her primary responsibility will involve crafting and implementing holistic marketing strategies that cover all segments of the Fox portfolio, which includes Fox Entertainment, Fox News, Fox Sports, and Tubi. She will work towards creating a cohesive value proposition and unified messaging that resonates across diverse consumer needs and market trends. This new approach aims to empower sales teams to promote Fox's premium content more effectively.
Jeff Collins expressed enthusiasm regarding Vohra's appointment, emphasizing her dual-sided marketing experience, which positions her well to drive the company’s advertising narrative. He remarked, "With extensive experience as both a B2B and B2C marketer, Puja's perfectly suited to this role to shape and amplify our portfolio's value proposition in the marketplace."
Vohra herself shared her excitement about joining Fox, stating, "The momentum behind the portfolio is palpable, and I look forward to collaborating with our talented marketers to drive growth and unlock new opportunities across the company."
Before her tenure at Fox, Vohra held significant positions at Paramount Global, where she served as Executive Vice President of Marketing for Paramount+. Her strategic direction was instrumental in the successful marketing of high-profile shows, including 'Landman', 'Tulsa King', and 'Halo'. Prior to this, she had a successful run at Showtime, overseeing marketing initiatives for award-winning series such as 'Yellowjackets' and 'Billions'.
Vohra's extensive career in marketing also includes her time as Chief Marketing Officer at Warner Media’s truTV, focusing on brand positioning and creative advertising strategies. Her early career saw her making a mark at NBCUniversal, where she managed marketing efforts for popular channels like Bravo and Oxygen Media, contributing significantly to brand development initiatives. Her campaign for Bravo, which highlighted the 'Affluencer' brand, was particularly noted for its success in attracting advertisers.
Originally from India, Vohra began her career in marketing at Seagram India and MTV India before making her way to the United States. Her talents have been recognized across the industry with several notable awards including Peabody awards, Promax North America awards, and Clio awards.
Outside of her professional commitments, Vohra takes an active role in community service, serving on the Leadership Advisory Council for the Grameen Foundation and on the Board of Kinhaven Music School in Vermont. Academically, Vohra earned her bachelor’s degree in commerce from Delhi University and an MBA in Marketing and Economics from the Indian Institute of Management in Calcutta. Additionally, she completed the Executive Management Program at Harvard Business School.
Puja Vohra is set to officially begin her role on June 16, 2025. Fox Corporation is known for its array of notable brands including FOX News Media, FOX Sports, and FOX Entertainment, capitalizing on its cultural significance and commercial value through compelling storytelling and audience engagement. The addition of Vohra to the team is expected to propel the company’s marketing efforts to new heights, as they continue to innovate and adapt in a rapidly changing media landscape.
In her new capacity, Vohra will report directly to Jeff Collins, who serves as the President of Advertising Sales, Marketing, and Brand Partnerships. Her primary responsibility will involve crafting and implementing holistic marketing strategies that cover all segments of the Fox portfolio, which includes Fox Entertainment, Fox News, Fox Sports, and Tubi. She will work towards creating a cohesive value proposition and unified messaging that resonates across diverse consumer needs and market trends. This new approach aims to empower sales teams to promote Fox's premium content more effectively.
Jeff Collins expressed enthusiasm regarding Vohra's appointment, emphasizing her dual-sided marketing experience, which positions her well to drive the company’s advertising narrative. He remarked, "With extensive experience as both a B2B and B2C marketer, Puja's perfectly suited to this role to shape and amplify our portfolio's value proposition in the marketplace."
Vohra herself shared her excitement about joining Fox, stating, "The momentum behind the portfolio is palpable, and I look forward to collaborating with our talented marketers to drive growth and unlock new opportunities across the company."
Before her tenure at Fox, Vohra held significant positions at Paramount Global, where she served as Executive Vice President of Marketing for Paramount+. Her strategic direction was instrumental in the successful marketing of high-profile shows, including 'Landman', 'Tulsa King', and 'Halo'. Prior to this, she had a successful run at Showtime, overseeing marketing initiatives for award-winning series such as 'Yellowjackets' and 'Billions'.
Vohra's extensive career in marketing also includes her time as Chief Marketing Officer at Warner Media’s truTV, focusing on brand positioning and creative advertising strategies. Her early career saw her making a mark at NBCUniversal, where she managed marketing efforts for popular channels like Bravo and Oxygen Media, contributing significantly to brand development initiatives. Her campaign for Bravo, which highlighted the 'Affluencer' brand, was particularly noted for its success in attracting advertisers.
Originally from India, Vohra began her career in marketing at Seagram India and MTV India before making her way to the United States. Her talents have been recognized across the industry with several notable awards including Peabody awards, Promax North America awards, and Clio awards.
Outside of her professional commitments, Vohra takes an active role in community service, serving on the Leadership Advisory Council for the Grameen Foundation and on the Board of Kinhaven Music School in Vermont. Academically, Vohra earned her bachelor’s degree in commerce from Delhi University and an MBA in Marketing and Economics from the Indian Institute of Management in Calcutta. Additionally, she completed the Executive Management Program at Harvard Business School.
Puja Vohra is set to officially begin her role on June 16, 2025. Fox Corporation is known for its array of notable brands including FOX News Media, FOX Sports, and FOX Entertainment, capitalizing on its cultural significance and commercial value through compelling storytelling and audience engagement. The addition of Vohra to the team is expected to propel the company’s marketing efforts to new heights, as they continue to innovate and adapt in a rapidly changing media landscape.
Topics Entertainment & Media）
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