#USA #Atlanta #Chicken Salad Chick #fast-casual #Franchise Agreements

Chicken Salad Chick Strengthens Its Footprint in the Midwest

Chicken Salad Chick, the only fast-casual chain dedicated entirely to chicken salad, is experiencing a thrilling expansion across the Midwest with the signing of six new franchise agreements. The brand, founded in Auburn, Alabama, is aiming to tap into high-growth markets within this region, which has proven to be a consistent area for development in the food service sector.

As a leader in the fast-casual dining concept, Chicken Salad Chick is stepping into Michigan and Minnesota for the first time, as well as increasing its presence in established markets like Illinois, Indiana, Kansas, and Oklahoma. This strategic move aligns with the increasing consumer trend towards dining out, especially as the food service industry is anticipated to hit $1.5 trillion in sales by 2025.

Meet the Franchise Owners

Among the newly signed franchise owners, Daniel and Caitlin Becker will launch their first location in Lafayette, Indiana. With a background in entrepreneurship through their candy shop, McCord Candies, they are excited to reenter the hospitality industry after focusing on family. Similarly, Jesse Koontz and Toni Siprut, based in Chicago, leverage their significant experience in the restaurant franchise business, having previously owned multiple successful establishments in the area.

In Kansas City, sisters Cindy Sulzman and Jo Anne Williams are bringing the Chicken Salad Chick concept to their hometown, energized by their marketing and consulting backgrounds. Their combined expertise positions them well for success in this promising endeavor.

Moreover, Troy Morrison, already a powerhouse franchisee with 26 locations in the system, continues to invest in Chicken Salad Chick, showcasing the brand's reliability and consumer appeal. This commitment to growth highlights both his personal investment and the concept's viability in various markets.

Sarah and Keith McKae, a husband-and-wife team in Michigan, became transfixed by the brand during a vacation in Florida and saw an opportunity to enrich their community through this unique offering. Their new franchise is set to become Michigan's first Chicken Salad Chick, slated to open within the year.

Similarly, Mandy and Mike Boogerd are excited to bring Chicken Salad Chick to Lakeville, Minnesota. With backgrounds in healthcare and education, they aim to create a family-friendly atmosphere that welcomes everyone to enjoy their selection of chicken salad, soups, salads, and more.

A Growing Brand

The decision to expand into these states signals Chicken Salad Chick's confidence in their brand as they deepen their roots in key markets. The franchisor has consistently demonstrated exceptional performance and is currently recognized as one of the best franchise opportunities in the country. This renewed push for growth not only enhances their unit count but also reflects their commitment to quality and community engagement.

Mark Verges, Vice President of Franchise Development for Chicken Salad Chick, commented on this expansion, stating, "The dedication and passion of our franchise owners is a key ingredient in our growth. Our brand's reputation for success in both emerging and established markets is reflected in these new agreements. We are thrilled to partner with such talented individuals who share our mission to serve others."

Building on this momentum, Chicken Salad Chick is actively targeting additional areas for expansion, including states with strong economic potential like Pennsylvania, Ohio, and Wisconsin. Enthusiasm from the leadership team at Chicken Salad Chick is palpable, considering their reported system-wide sales exceeding $394.2 million last year, and an impressive 38% growth compared to 2021.

Conclusion

As Chicken Salad Chick continues to operate with a focus on quality and operational excellence, it is well-positioned for a bright future in the fast-casual dining sector, all thanks to the passionate franchisees bringing their delicious chicken salad recipes to new communities across the Midwest. With further growth prospects in sight, Chicken Salad Chick is not just feeding appetites; they're enhancing lives, one chicken salad at a time. For more information about franchising opportunities, visit chickensaladchick.com/franchising.