Celebrating Innovation in Child Safety: Winners of 2025 Awards of Excellence Announced

Baby Safety Alliance Reveals 2025 Awards of Excellence Winners



On October 21, 2025, the Baby Safety Alliance, known previously as JPMA, unveiled its prestigious Awards of Excellence. These awards celebrate the standout innovations in baby and children’s products that prioritize safety, convenience, and practicality. The initiative brings to light how design and functionality can enhance the overall experience for families.

According to Lisa Trofe, the Executive Director of the Baby Safety Alliance, the essence of these products lies in addressing a simple yet profound question: "How can we make life better for a family?" This is the core of excellence in product development, and this year's nominees reflect that commitment through meaningful innovations aimed at creating safer beginnings for children.

The Awards of Excellence, established back in 1989, proudly stand as the longest-running competitive event in the baby and children's product sector. Each year, a specialized panel of safety experts, retailers, and industry journalists evaluate all entries for their innovation, market impact, and potential to enhance family safety and convenience.

This year, Evenflo's remarkable product, the Revolve180™ LiteMax™ NXT with SensorySoothe™, was awarded Best in Show. Jon Conaway, Vice President of Product Management at Evenflo, expressed the honor, stating, “We are thrilled to be recognized by the Baby Safety Alliance, which sets the gold standard for safety and innovation. This award reinforces our mission to make life easier and safer for both parents and their children.”

Highlights of the 2025 Awards of Excellence Winners


Here’s a glimpse at the winners across various categories:

  • - Best in Show: Evenflo® Revolve180™ LiteMax™ NXT with SensorySoothe™
  • - Parents’ Pick: Fisher-Price® 3 in 1 Kick & Sway™ Activity Gym
  • - Most Innovative: Charlie's House - Virtual Safety Experience
  • - Child Restraint Systems: Chicco Fit360® Zip ClearTex® Rotating Convertible Car Seat
  • - Design/Fashion/Style: Evenflo® Shyft Intuiti+™ Travel System
  • - Feeding/Bathing/Changing: Munchkin BOND® Silicone Glass Bottle
  • - Infant/Parent Care: Munchkin Flow Nipple Shield +
  • - Nursery: Storkcraft® Casablanca™ Deluxe 5-in-1 Convertible Storage Crib with Toddler Guardrail
  • - On The Go: Safety 1st® Turn and Go™ 360° Rotating Modular Travel System
  • - Play/Entertainment: Fisher-Price® 3 in 1 Kick & Sway™ Activity Gym
  • - Safety: Motorola PIP1710 CONNECT
  • - Stroller: WonderFold L4 Quad Stroller Wagon (4 Seater)

Each of these products was meticulously selected by an independent panel comprising numerous experts dedicated to ensuring the safety and welfare of children. Martina Garvey, Senior Editor at The Bump and one of the judges for this year, commended the innovative designs, stating, “The future of baby gear is bright, with products that beautifully blend thoughtful design and advanced technology to alleviate common challenges faced by new parents.”

Judges for the 2025 awards included notable experts such as Adrienne Gallardo, Program Manager at Doernbecher Injury Prevention Program, and Kylee Rogers, Vice President, Best Practice Quality LLC, who brought extensive knowledge and insight into the evaluation process.

The Baby Safety Alliance extended its gratitude to Prego Expo for hosting the event that announced the winners and for their ongoing support in promoting safety and innovation for families.

It's crucial to highlight that the Awards of Excellence serves not only as an acknowledgment of industry innovation but also acts as a significant fundraiser for the Baby Safety Foundation. This foundation is dedicated to reducing preventable injuries and improving outcomes for infants and toddlers by providing essential resources and support to families in need.

In summary, the Awards of Excellence play a critical role in recognizing and advancing safety standards within the baby and children’s product industry while highlighting the importance of design that prioritizes family welfare.

Topics Consumer Products & Retail)

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